What's the role about?
Field Sales Executive
Want to build sales, not just stock shelves?
Ready to grow sales for some of the UK’s most iconic freezer brands?
Join our Birds Eye team!
Full time, Permanent Package: £26,700/annum + up to 10% bonus (OTE £29,370) + Company Car (Toyota CHR) Working: 40 hours per week, Monday to Friday Territory: Slough, Maidenhead, Bracknell, Aylesbury and surrounds
Smollan are looking for a confident, commercially driven Field Sales Executive to represent Birds Eye, Goodfella’s and Aunt Bessie’s.
This is a field-based sales role where you’ll take ownership of your stores, build strong retailer relationships and drive genuine growth.
If you enjoy being out and about, having real conversations, and spotting opportunities others walk past - read on.
What You’ll Actually Be Doing
This isn’t just about filling shelves. You’ll be the person walking into store thinking, “Where’s the opportunity here?”
As a Sales Executive (Business Development Executive), you’ll
* Own and manage your store visit route like it’s your own mini business
* Build strong relationships with store managers and key decision makers
* Spot growth opportunities and turn them into action
* Increase distribution, visibility, and promotional compliance
* Optimise space and make sure our brands stand out
* Share insights and category knowledge that add value
What’s In It For You
* Working with recognisable household brands
* Real ownership of your own territory
* Career Growth - full training and a clear path for progression within the company
* Annual leave - 21 days + bank holidays, with option to buy/sell holidays
* Benefits - Medicash, enhanced maternity leave, enhanced paternity leave and adoption leave, enhanced pension, life insurance, cycle to work scheme, referral programme, plus access to Perkbox and Taste Card benefits
What We’re Looking For
We’re open on background - we’re strong on mindset.
Although retail or grocery experience is ideal, it can be learned quickly. Drive, curiosity and accountability are what make the difference.
But what really matters is that you
* Enjoy speaking to new people and building rapport
* Are commercially curious (you like understanding how things sell)
* Take ownership rather than waiting to be told
* Are organised and proactive
* Are comfortable working independently
* Hold a full UK driving licence for at least 12 months
If you’re ready to build relationships, grow accounts and make your mark in field sales - apply today.
Please note
You’ll be representing frozen food brands, so this role involves significant time working in store freezer environments. Protective clothing - such as hat, gloves, jacket - are provided.
Early applications are strongly encouraged as we reserve the right to pause or close this vacancy prior to the listed closing date.
More about us...
At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.
Awards
We are an Award-Winning Workplace! We’re proud to be recognised as one of UK & Europe’s Best Workplaces™* every year since 2015, with additional accolades:
* UK’s Best Workplaces™ for Women* (since 2018)
* UK’s Best Workplaces™ for Wellbeing* (since 2018)
* UK’s Best Workplaces™ for Development* (since 2024)
* UK’s Best Workplaces™ in Consulting & Professional Services* (2023)
* Happiest Workplace Award* (WorkL, 2023,2024 & 2025)
We’re also the most awarded agency in our industry, with multiple FMBE awards* (our industry awards) and more Agency of the Year titles than any competitor.
Sustainability*
Looking for a company committed to a Sustainable Future? Our environmental achievements include...
* Ecovadis – Silver Award
* ISO 14001 & ISO 27001 Certifications
* Cyber Essentials Accreditation
* Partnership with Oblong Trees
*awards may be listed under our previous name, REL Field Marketing.
Our Rebranding Journey
In January 2026, REL Field Marketing became part of the Smollan brand, marking an exciting next chapter in our journey. With a 30-year heritage and being part of the Smollan network since 2015, this change is about more than a new name - it brings together our strong local expertise with Smollan’s global scale, insight, and innovation. You’ll be working for a business that values its local teams, now supported by global best practices, shared knowledge, and opportunities to build your career as part of a truly international organisation.
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