Location: Home-based with regular office days in Thanet
Contract: Permanent
Hours: Full Time
About the Role
We are seeking an experienced and commercially minded Commercial Events Coordinator to take full ownership of our exhibition and sponsorship programmes across international events. This is a key, client-facing role, responsible for managing existing sponsor relationships, driving new business opportunities, and ensuring high quality delivery of commercial activity at both in-person and virtual events.
You will work closely with internal teams, senior stakeholders, and clients, combining strategic thinking with hands‑on delivery and excellent relationship management.
The Commercial Events Coordinator will report directly to the Events Manager.
Key Responsibilities
Sponsorship & Commercial Management
* Oversee all sponsorship and exhibition activity, ensuring a coordinated and consistent approach across the organisation
* Manage and develop a CRM system, tracking leads, contacts, communications, and revenue
* Act as the main point of contact for exhibitors and sponsors, building and maintaining strong long-term relationships
* Source and secure new exhibitors and sponsors through research, outreach, and market intelligence
* Research comparable events, companies, and market trends to identify new partnership opportunities
* Negotiate and confirm sponsorship and exhibition agreements in collaboration with the Board of Directors
Reporting & Performance Tracking
* Provide regular sponsorship pipeline, conversion, and revenue updates to senior management and the Board of Directors
* Maintain accurate and accessible CRM and revenue data for reporting and marketing purposes
* Present progress updates, metrics, and recommendations to support commercial growth
Sponsorship Coordination
* Manage all exhibition and sponsorship activity onsite at events
* Distribute event prospectus and advise sponsors on packages and benefits
* Produce and process sponsorship and exhibition applications via the online registration platform
* Work with the Accounts team to ensure accurate and timely invoicing
* Track package benefits and deliverables, ensuring all commitments are fulfilled
* Produce and distribute delegate lists for sponsors and exhibitors
* Create and maintain sponsorship webpages and ensure sponsor branding is up to date
Exhibitor Logistics & Onsite Management
* Manage exhibitor booth allocation and logistical requirements
* Coordinate shipping, AV, and furniture needs with exhibitors
* Oversee onsite exhibitor and sponsor activity, including build and breakdown of booth space
* Act as the main onsite point of contact for exhibitors and sponsors
* Create and distribute exhibitor information packs
Communications & Event App
* Maintain exhibition and sponsorship web pages and marketing content
* Work with the Communications team on digital and printed materials
* Provide up-to-date sponsor content for communications and mailshots
* Collate exhibitor and sponsor content for the event app
* Populate sponsor and exhibitor information within the event app and support users
Event Attendance & Feedback
* Attend international events as required, using in-person time to strengthen sponsor relationships
* Create and analyse exhibitor and sponsor feedback surveys
* Explore and develop ways to demonstrate sponsor ROI in collaboration with Communications
Required Skills
* Strong commercial awareness with proven sponsorship sales or event account management experience
* Clear and detailed written communicator
* Excellent relationship building and stakeholder management skills
* Excellent team communicator
* Confident working with senior stakeholders and Board members
* Strong organisational skills with the ability to manage multiple projects and deadlines
* Proficiency in CRM systems, Microsoft Office 365, and event management platforms
* A high level of professionalism, attention to detail, and flexibility
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