My client is looking for someone to run their in-house marketing team in London - they are a growing and interesting Financial Trading house with huge ambition. They are looking for a hands on Head of Marketing who can own growth across Meta Ads and Google Ads, while also running a tight content and social engine. This is not a strategy only role. You will be executing day to day, leading from the front, and building the foundations of our in house marketing function. What you will be doing Own and scale paid acquisition across Meta (Facebook and Instagram) and Google (Search, YouTube, Performance Max) Build campaigns end to end, including structure, creative testing, audiences and keywords, landing page alignment, retargeting, and scaling Ensure tracking is correct, including GA4, Google Tag Manager, Meta Pixel and CAPI, Google conversion tracking, UTM structure, attribution, and reporting Monitor key KPIs and make decisions from data, including CPA or CAC, ROAS, conversion rate, and LTV Produce weekly reporting that is clear and actionable, covering what worked, what did not, and what we do next Own the marketing calendar, including offers, launches, promos, and social posting schedules Brief and coordinate creatives, including hooks, angles, scripts, ad concepts, thumbnails, and copy Work closely with internal teams such as community, support, and operations to keep messaging consistent and conversion focused Help hire and manage a small in house team over time as we build a three person function What they are looking for Proven track record running Meta Ads and Google Ads with measurable results Strong grasp of performance marketing fundamentals, including testing frameworks, scaling, retargeting, and creative iteration Confident with tracking and analytics and able to troubleshoot issues without relying on an agency Comfortable moving fast in a high output environment Experience in fintech, trading, crypto, subscription, or high velocity ecommerce is a bonus Must be able to work on site in the City of London Nice to have Experience with affiliate or influencer marketing and how it ties into paid acquisition CRO experience, such as landing pages, funnels, and conversion rate improvements Strong creative instinct and understanding of what wins on Meta and how to iterate quickly This is an exceptional mandate - please let me know if interested.