Position Overview:
We are seeking a passionate and results-driven Marketing Manager to lead the marketing efforts of a Sports Rehabilitation company. The ideal candidate will have a strong background in marketing and a deep understanding of sports medicine, physical therapy, and rehabilitation. This role is pivotal in driving brand awareness, engagement, and growth within the sports rehab market.
Key Responsibilities:
1. Market Strategy: Develop and execute comprehensive marketing strategies to target the sports rehabilitation industry, identifying key market segments, trends, and opportunities.
2. Content Creation: Generate high-quality, engaging content including blog posts, articles, videos, and social media updates tailored to the sports rehab audience.
3. Product Promotion: Collaborate with the product development team to create and execute marketing campaigns for sports rehab products, highlighting their benefits and features.
4. Digital Marketing: Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising, to increase brand visibility and lead generation.
5. Events and Sponsorships: Manage participation in relevant sports rehab conferences, trade shows, and sponsorship opportunities to connect with professionals and potential clients.
6. Customer Engagement: Build and maintain relationships with key stakeholders, including sports therapists, trainers, and healthcare professionals, to gather insights and feedback.
7. Market Research: Conduct ongoing market research to stay informed about industry trends, competitor strategies, and customer needs.
8. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
Qualifications:
* Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
* 3+ years of marketing experience, with a proven track record in the healthcare or sports rehabilitation industry.
* In-depth knowledge of sports rehab trends, products, and services.
* Strong digital marketing skills, including SEO, SEM, email marketing, and social media.
* Excellent written and verbal communication skills.
* Creative thinker with the ability to develop innovative marketing campaigns.
* Analytical mindset to measure and report on the effectiveness of marketing efforts.
* Strong project management and budgeting skills.
* Passion for sports and a commitment to promoting health and wellness.