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Senior Brand Manager UK & IRE, Newcastle-upon-Tyne, Tyne and Wear
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Client:
Location:
Newcastle-upon-Tyne, Tyne and Wear, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
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Job Description:
Nigel Wright Group is working with Paulig on this search.
Purpose of the position
Jack Links is a family-owned and value-driven business dedicated to crafting protein-packed snacks loved worldwide. Their brands include fast-growing, innovative protein snack brands such as Jack Link's, BiFi, and Peperami.
We are seeking a Senior Brand Manager UK to oversee the growth of the Peperami brand in the UK and Ireland by co-developing and executing the brand marketing plan, leading consumer initiatives, and supporting sales efforts. The role reports to the Head of the Peperami brand.
Responsibilities
* Develop and implement brand strategy and positioning, evaluating effectiveness.
* Create marketing plans to meet brand and commercial objectives.
* Manage annual brand plans and communication strategies, including ATL & BTL campaigns and media.
* Lead NPD launches, collaborating with R&D and operations to ensure timely delivery.
* Work with Category management, Shopper, and Sales teams to develop consumer-centric propositions and communications.
* Participate in the cross-functional Country Business Team (CBT) and Marketing & Sales Team to achieve commercial targets.
* Support Shopper Marketing & Sales teams with market, brand, and product insights.
* Analyze market and consumer data to recommend growth strategies.
* Manage marketing budgets within guidelines.
* Benchmark against competitors and market best practices.
Experience
* Over 7 years in FMCG marketing, focusing on brand management, communications, portfolio, and innovation.
* Project management and cross-functional team collaboration.
* Experience in ATL and BTL campaigns, including digital and social media.
* Successful track record in launching NPD and driving sales growth in the UK (and Ireland).
* Strong planning, prioritization, and business insight skills.
* Ability to manage complexity and think strategically.
* Excellent communication skills to influence others.
* Self-motivated, resilient, and agile, with UK market experience.
Skills
* Brand development and management.
* Media management and agency coordination.
* Market insights and translating results into action.
* Collaborating with Sales, Category Management, and Shopper Teams.
* Experience with major FMCG brands.
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