Location: Brigg DN20 8BA / Hybrid
Contract Type: Permanent
Hours: Full-time 40 hours per week (Monday to Friday 8:30am to 5pm)
Salary: Competitive based on experience.
The Creative Lead is responsible for defining and delivering the Group’s creative direction - spanning visual identity, brand messaging, and content. This role ensures that everything produced across design, video, photography, and written content is aligned, compelling, and crafted to a premium standard.
You will lead a team of designers and content producers to create work that inspires audiences, strengthens brand perception, and elevates every touchpoint. While your primary focus is on providing clear creative vision, strategic guidance, and rigorous quality oversight, you will also be comfortable contributing directly to the development of creative assets when needed to support key projects or maintain momentum.
Through strong creative leadership and meticulous attention to detail, you will shape how our brands are visually and verbally expressed across campaigns, digital experiences, print, and storytelling.
Key Responsibilities
• Define and develop overarching creative direction for all brands, including visual identity, tone of voice, and end-to-end creative expression.
• Translate business and marketing strategy into creative outputs that support commercial goals and long-term brand growth.
• Lead creation of campaign platforms and overarching ideas to ensure multi-channel coherence.
• Develop messaging frameworks, tone of voice guidance, and written creative direction for campaigns and content.
• Maintain and evolve brand guidelines, ensuring consistency, clarity, and creative ambition across channels and formats.
• Ensure creative aligns with Group brand architecture, distinguishing between brands, tiers, and products.
• Use audience insights, brand research, and performance data to inform creative direction.
• Produce strategic creative briefs that clearly define objectives, context, and expectations.
• Oversee production of high-quality creative assets across print, digital, video, photography, and written content.
• Direct multi-format content creation to engage homeowners, installers, and internal audiences.
• Lead creative requirements for video and photography shoots, aligning outputs to brand standards and campaign goals.
• Manage resource planning and project prioritization to meet deadlines without compromising quality.
• Lead and mentor the creative team, fostering excellence, development, and accountability.
• Collaborate with Brand Engagement and Digital teams to ensure creative supports engagement, conversion, and brand strength.
• Establish review and approval frameworks for consistent, high-quality output across brands, channels, and markets.
• Explore and implement new creative techniques, formats, and storytelling approaches to maintain a category-leading presence.
• Ensure brand assets, templates, and toolkits are maintained, accessible, and consistently used.
• Develop and refine creative processes, workflows, and standards for clarity and high performance.
• Regularly review brand visuals and design output to remain fresh, relevant, and audience-aligned.
• Stay ahead of design, media, and storytelling trends, incorporating emerging tools and techniques, including AI, motion graphics, and production innovations.
• Encourage calculated experimentation with new formats, media, and storytelling to evolve brand expression.
What You Bring
• Proven experience in a creative leadership role.
• Strong portfolio spanning design, content, photography, and video direction.
• Expertise in Adobe Creative Suite and experience guiding written content development.
• Experience leading creative teams.
• Strong conceptual and strategic thinking.
• Excellent attention to detail across visual and written outputs.
• Ability to balance creative ambition with commercial needs.
• Alignment with a premium brand mindset - high standards, integrity, ambition.
Desirable:
• Experience in home improvement, interiors, or premium consumer brands.
• Understanding of UX and digital design principles.
• Experience directing shoots or working with external creative partners.
Benefits
• Competitive salary based on experience.
• Hybrid working options may be considered.
• PRIDE Reward - our discretionary annual bonus
• 'Medicash' medical cashback scheme with access to online GP services and mental health support
• Free onsite parking
• Company pension on a salary sacrifice basis (subject to eligibility)
• PRIDE Awards - our values-based nomination and reward scheme
• Company events and staff engagement initiatives (like our famous Rocal Raffle at Christmas, Summer Festival, and regular treats throughout the year)
• Cycle to work scheme
• Employee discount on our range of door and window products across the Group
• Employee referral reward programme
• Branded workwear
• Annual Christmas shutdown
• Death in service cover at 3x annual salary
• Retail/leisure discounts and perks across hundreds of popular brands
You May also have experience in the following: Creative Director, Head of Creative, Brand Creative Lead, Design Manager, Visual Identity Lead, Content Director, Art Director, Senior Graphic Designer, Creative Manager, Multimedia Director, Brand Manager – Creative, Marketing Creative Lead, Digital Creative Lead, Creative Team Lead, Creative Strategist
REF-(Apply online only)