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Digital Content Executive, Crawley, West Sussex
Client: AYMES | B-Corp
Location: Crawley, West Sussex, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views: 5
Posted: 31.05.2025
Expiry Date: 15.07.2025
Job Description:
AYMES Digital Content Executive Job Description
Role Title: Digital Content Executive
Reports to: Digital Platform Manager
Role Type: Contractor
The skilled and proactive Digital Content Executive will manage content across both our Shopify-powered e-commerce site and our content-rich B2B platform(s). You’ll work at the heart of our digital operations, optimizing user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences.
Key Responsibilities:
* E-commerce Website & Content Management: Manage product listings, descriptions, pricing updates, and promotions within Shopify. Manage content updates, ensuring brand consistency and optimized UX. Implement structured content strategies to improve navigation, user experience, and conversion rates. Maintain inventory accuracy and coordinate with teams to ensure product availability. Develop and optimize landing pages for promotions, product launches, and marketing campaigns. Enhance site structure and user journeys to drive engagement and online sales. Conduct A/B testing to optimize layouts, calls-to-action, and product presentation.
* SEO & Performance Optimization: Implement on-page SEO best practices, including keyword optimization, metadata, and image alt text. Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing. Use Google Analytics, Shopify analytics, and SEO tools to monitor performance and drive strategy.
* Digital Project & Agency Coordination: Support on briefing external agencies. Monitor sales performance, conversion rates, and user behavior to identify opportunities for improvement. Generate reports on content and e-commerce performance, providing data-driven recommendations. Create tangible testing plans to test and optimize UX improvements.
Skills & Experience Required:
* Basic experience in web content management such as Squarespace, Shopify, and Klaviyo or similar email marketing software.
* Solid understanding of UI/UX principles, with the ability to create landing pages and website elements especially for CRO.
* Experience with SEO techniques for e-commerce websites, including on-page SEO, keyword research, and content strategy.
* Excellent project management skills, with the ability to handle multiple projects and deadlines simultaneously.
* Strong attention to detail, problem-solving skills, and ability to optimize content for both search engines and users.
* Design skills using Adobe Photoshop and Illustrator to create and edit web assets.
Personal Attributes:
* Highly organized and detail-oriented.
* Ability to work independently and as part of a team.
* High level of integrity and professionalism.
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