Product Marketing Team – Senior Marketing Executive
Position Overview:
This role involves developing, implementing, and reporting on marketing campaigns across multiple channels for our customers and suppliers, working closely with our Procurement Team. Additional duties and overnight stays may be required.
Key Responsibilities:
1. Campaign Development and Management:
o Create targeted, multi-channel marketing campaigns to promote key product categories, considering branch support.
o Tailor strategies for B2B and B2C segments.
o Use customer insights to optimise campaigns and drive sales online and in branches.
o Manage daily activities, campaigns, and communications for product categories, liaising with the Product Marketing Manager, suppliers, and Procurement.
2. Supplier Collaboration and Alignment:
o Plan and execute co-branded marketing activities with suppliers, aligning with business objectives.
o Manage supplier budgets and KPIs, ensuring campaigns enhance brand presence.
3. Performance Analysis and Reporting:
o Monitor and report on sales, website traffic, social media, paid search, and email metrics.
o Evaluate KPIs, including ROI, to inform future activities.
4. Additional Duties:
o Contribute to social media content creation.
o Support the wider marketing team and branches.
o Manage administrative tasks, budgets, and projects.
o Travel to branches and locations, including overnight stays.
Desired Skills:
* Experience in a fast-paced business environment.
* Budgeting experience for campaigns.
* Understanding of digital marketing is desirable.
Minimum Requirements:
* Experience in building, executing, and evaluating marketing campaigns.
* At least 3 years of marketing experience.
* Full UK driving license.
* Local to East Yorkshire / North Lincolnshire, with the ability to work office-based with flexible arrangements.
Benefits:
* Competitive pay and discretionary bonus.
* Training, development, and holiday schemes.
* Contributory pension, performance bonuses, and employee discounts.
* Health and well-being support, including mental health services.
MKM is the leading independent builders’ merchant in the UK, established in 1995, with over 134 branches and 3100 employees. Join us and be part of our growing, diverse team!
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