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Area sales manager

Primaire Consulting Ltd
Area sales manager
Posted: 24 June
Offer description

About This Role

We are looking for a driven and technically capable Area Sales Manager to develop and grow sales opportunities across the South of the UK. This role focuses on the promotion, specification, and sale of a specialist range of magnetic separation and metal detection equipment suitable for use across both recycling, mining, minerals, food and packaging to name a few.

Key responsibilities include:

* Identifying and targeting key customers to increase brand visibility and market share.

* Developing and maintaining strong strategic relationships across industry sectors.

* Specifying and quoting suitable equipment solutions for customer applications.

* Proactively developing new business (approx. 60% of time spent on new account acquisition).

* Conducting technical site visits and surveys as needed.

* Keeping thorough records of all customer communications and opportunities using a CRM system.

* Collaborating closely with management to ensure alignment with strategic goals.

* Supporting the broader sales and technical teams with product expertise.

* Representing the company at domestic and international exhibitions and trade shows.

* Delivering training to customers, agents, and affiliates when necessary.

Requirements:

* Minimum 5 years’ experience in B2B/industrial sales.

* Background in supplying equipment for sectors such as food processing, packaging, or plastics is highly desirable.

* Proven track record in closing deals and securing long-term customer relationships.

* Strong negotiation, persuasion, and strategic planning skills.

* Experience in sales strategy development and implementation.

* Ability to independently manage and grow major customer accounts.

* Confident decision-maker with strong organizational and time management skills.

* Capable of meeting targets and deadlines while prioritizing multiple tasks.

* Willingness to travel extensively within the South of the UK (approx. 4 days per week).

* Openness to international travel.

* Committed to professional development and receptive to feedback and mentoring.

* Strong interpersonal and communication skills to engage effectively with internal teams and external clients

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