Marketing Manager
Location: Padiham
Working Hours : Monday to Friday 8:30AM - 5PM (OFFICE BASED)
Salary: Between £40,000 and £45,000 per annum, depending on experience
An exciting opportunity has arisen to join a forward-thinking business. This is a varied, fast-paced, and rewarding role, offering the chance to make a tangible impact on driving the business forward while contributing to its continued success.
Role Overview:
As Marketing Manager, you will work closely with the leadership team to take ownership of the company’s marketing strategy—driving brand growth, generating demand, and showcasing the company’s expertise and services. A key part of the role involves leveraging Dynamics 365 CRM, implementing email automation to support lead generation, and creating campaigns that nurture customers throughout their journey.
Key Responsibilities:
Develop and execute a results-focused marketing strategy aligned with business objectives.
Create and implement an email automation strategy within Dynamics 365 to support lead generation and customer engagement, including mass email campaigns.
Design a suite of customer touchpoint emails to enhance engagement and ensure a seamless experience.
Develop and manage multi-channel campaigns—including digital, social media, email, and content marketing—to generate leads and raise brand awareness.
Produce high-quality, engaging content such as blogs, case studies, whitepapers, and social media posts.
Work closely with the sales team to ensure alignment between marketing efforts and lead conversion goals.
Manage the company’s online presence, ensuring the website and social channels are optimized for engagement and accurately reflect the brand.
Maintain and update internal systems, including Dynamics 365, with accurate marketing and customer journey data.
Ideal Candidate Profile:
A confident communicator with a proven ability to generate compelling content and establish thought leadership across digital platforms.
Experience with email automation tools and CRM platforms (ideally Dynamics 365), with expertise in mass email marketing strategies.
Strong digital marketing experience, including SEO, PPC, and social media management.
Exceptional copywriting and content creation skills focused on engaging and converting B2B audiences.
Knowledge of marketing automation and customer journey mapping.
Outstanding organizational skills, with the ability to manage multiple projects simultaneously and deliver results on time.
A proven track record in a consultative marketing role, ideally within a B2B environment, demonstrating success in driving demand and delivering measurable outcomes.
Expertise in business social media platforms, particularly LinkedIn, and the ability to leverage them effectively for brand growth and engagement.
About You:
We are looking for a results-driven, hands-on marketing professional who thrives on delivering measurable outcomes. You will be proactive, creative, and focused, with the ability to independently identify and execute growth opportunities. You are a self-starter who takes ownership of projects, embraces challenges, and consistently aims to exceed expectations.
Benefits:
Ability to purchase extra holiday*
20 days holiday, increasing by one day per year up to a maximum of 25 days, plus Bank Holidays
Salary Sacrifice Pension Scheme
Death in Service (2x annual salary)
BUPA*
Simply Health*
Wellness programme (EAP)
Employee Discount Portal
Enterprise Management Incentive (EMI)
Career advancement opportunities within a growing business
Free parking (subject to availability)
Car Salary Sacrifice Scheme*
*Benefits available after completion of probation period and subject to qualifying criteria.
Interested?
If you are interested in this opportunity, please apply online by submitting your CV.
INDAB