Job Description
Manage all new donor streams for the Trust, including mail, email, regular giving, mid-value supporters, and legacy prospects, while delivering multi-channel campaigns and creating strong welcome journeys. Convert one-off donors into regular givers, ensure smooth transition to long-term stewardship, and develop strategies to grow legacy and in-memory giving.
MAIN DUTIES AND RESPONSIBILITIES
This role’s primary responsibilities will be as follows:
1. Develop and implement the Trust’s strategy across regular giving, one of donors, mid value and legacy pledgers to acquire and steward new donors. Working with the other Individual Giving Manager and in consultation with the Head of Fundraising and Communications.
2. Prepare and monitor the annual income and expenditure budget with support from the Head of Fundraising.
3. Responsible for delivering existing integrated campaigns spanning direct-mail, partially addressed mail, inserts, telephone acquisition and digital channels against the agreed schedules, targets and budgets.
4. Work closely with the Database Manager (and relevant agencies) on criteria for data selections, data extractions and supply.
5. Measure attrition in key acquisition groups as well as other key metrics on an ongoing basis and develop strategies to reactivate and mitigate against donor attrition.
6. Work with a creative agency on campaigns across all Individual Giving streams, testing and adapting regularly to optimise results.
7. Work with the other Individual Giving Manager focused on retention, Database Manager and the appointed fulfilment house to ensure that supporters are managed to the highest level of donor care standards and GDPR guidelines.
8. Continue to develop the regular giving acquisition proposition to grow each segment of supporters and negate attrition.
9. Maximise Gift Aid income from the acquisition appeals.
10. Working with Legacy Administration team lead on legacy marketing.
11. Remain current on developments to GDPR, especially to consent and ensure all campaigns comply with those guidelines.
12. As appropriate, to support and participate in any fundraising event organised by the Trust.
13. Undertake other tasks as appropriate as directed by the Head of Fundraising & Communications.