Head of Digital & Omnichannel Activation (UK)
Real Chemistry is seeking a senior leader to guide and grow our integrated activation offering across the UK and key global markets. This UK Practice Lead for Digital & Omnichannel Activation will drive growth, shape market positioning, and elevate how healthcare brands engage across social, digital, and omnichannel ecosystems.
The Opportunity
This is a build‑and‑grow leadership role, evolving our UK Activation capability beyond social into a fully integrated, omnichannel offering.
You Will
* Lead a multi‑disciplinary activation practice spanning social, digital, influencer, and omnichannel strategy
* Partner across Medical Communications, Integrated Communications, Media, and Creative to deliver connected solutions
* Drive new business, client expansion, and market visibility in the UK
* Help shape and scale Real Chemistry’s global activation model
What You’ll Do
* Own and evolve the UK Digital & Omnichannel Activation practice, expanding beyond social into a fully integrated capability
* Drive revenue growth through new business, organic expansion, and cross‑sell of broader digital and activation offerings
* Define and bring to market a clear activation POV aligned to where healthcare engagement is heading (AI, influence, omnichannel, etc.)
* Act as a senior external voice across clients, industry events, and thought leadership
* Lead the development of end‑to‑end omnichannel strategies connecting social, digital, media, and content ecosystems
* Serve as a trusted advisor to senior stakeholders across Commercial, Corporate Affairs, and Medical Affairs
* Ensure all programs balance creativity, cultural relevance, and compliance
* Translate complex science and data into compelling, audience‑first engagement strategies
* Partner closely with Med Comms to ensure scientific accuracy and compliance are embedded across activation
* Identify opportunities to better activate medical content across digital channels (HCP engagement, congress, publications)
* Bridge strategy between medical and commercial teams, ensuring seamless execution
* Collaborate with global teams to scale UK‑led innovation across markets
* Integrate across Media, Analytics, Influencer, and Creative to deliver connected, measurable programs
* Contribute to the evolution of Real Chemistry’s Activation model and integrated operating approach
* Build and lead a high‑performing, multi‑disciplinary team
* Develop senior talent and future leaders within Activation
* Foster a culture of innovation, accountability, and continuous learning
What You Bring
* Significant experience across digital, social, and omnichannel strategy within healthcare/pharma
* Strong grounding in Medical Communications/Medical Affairs environments and UK/EU regulatory frameworks (ABPI, MHRA, GDPR)
* Proven ability to build and scale capabilities or practices, not just manage accounts
* Track record of driving commercial growth and new business success
* Experience leading integrated, cross‑functional teams (social, media, med comms, analytics, creative)
* Ability to operate at both strategic and commercial levels with senior clients
* Strong presence as a thought leader and market‑facing leader
Benefits
Real Chemistry offers a comprehensive benefits program and perks tailored to your region, including free snacks, generous holiday and paid time off, private medical, dental, and vision plans, and support in saving for the future. Additional perks include mental wellness coaching and access to more than 13 000 online classes with LinkedIn Learning.
Equal Opportunity Employer
Real Chemistry is an Equal Opportunity Employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.
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