Permanent – Full time. Full-time, Permanent. Salary £24,000 – £27,000 DOE + Bonus. Base Location: Croydon, London (Hybrid). Employment Type: Full‑time, Permanent. Business: emap. Brands: AV Magazine, Packaging News, Electronics Weekly, Motor Trader, Independent Retail News and DFNI.
Overview
The Marketing Executive will support the marketing team in executing marketing strategies and campaigns to drive audience engagement and lead generation for emap’s Emerald division.
Key Responsibilities
* Develop and execute email marketing campaigns to engage and grow the audience.
* Manage social media marketing efforts across various platforms.
* Create compelling copy and basic design assets for marketing materials.
* Plan and implement marketing and lead generation campaigns.
* Coordinate and review the tasks of a small marketing team.
* Organise and manage participation in trade fairs and industry events.
* Monitor and analyse campaign performance to optimise results.
* Collaborate with internal teams to ensure cohesive marketing strategies.
* Drive subscriber acquisition, and engagement performance.
* Measure and review performance within key ROI and KPI criteria to increase lead generation, conversion, and retention rates.
* Use multi‑channel media, including on‑ and offline platforms, to promote subscriptions.
* Work with external agencies, including PPC and design agencies.
* Use all relevant internal channels to cross‑promote subscriptions and events.
* Co‑ordinate activity across multiple channels, ensuring consistency of message.
* Develop customer data builds, usage, and analytics to increase effective targeting.
* Use market intelligence and customer insight to increase understanding of audiences and effectiveness of campaigns.
* Work with editorial, data, digital, insight, retention, and corporate teams to maximise sales effectiveness.
Skills And Experience
* Proven academic or accredited professional course covering all marketing areas.
* Proven experience in email marketing and social media marketing.
* Strong copywriting and basic design skills.
* Experience in planning and executing marketing campaigns.
* Background in publishing, preferably B2B publishing.
* Experience in organising and managing participation in trade fairs.
* Proficiency in marketing analytics and performance tracking tools.
* Experience organising, monitoring and reviewing tasks and workload for self and others.
* Proven track record in direct marketing.
* Experience working within a data‑focused environment.
* Excellent verbal and written communication skills.
* Strong analytical skills and use of Excel / data packages at an intermediate level.
* Excellent understanding of database structure.
* Professional familiarity with Google Analytics 4, including creating and editing complex reports and explorations.
* Campaign management and digital marketing experience in B2B.
* Experience acquiring and renewing B2B publications for print and digital publications.
Core Competencies
* Excellent organisational and time‑management skills.
* Strong communication and interpersonal skills.
* Ability to work independently and as part of a team.
* Creative thinking and problem‑solving abilities.
* Attention to detail and a high level of accuracy.
* Great knowledge of online audience behaviours.
* Creative and innovative mindset, striving for improvement and efficiency.
* Ability to review existing challenges and generate fresh solutions.
Personal Attributes
* Proactive and self‑motivated.
* Adaptable and open to learning new skills.
* Enthusiastic and passionate about marketing.
* Ability to thrive in a fast‑paced environment.
* Strong work ethic and commitment to achieving goals.
* Collaborative team player.
* Analytical with the ability to read and interpret data.
* Innovative and creative.
* Extremely well organised with the ability to manage and prioritise a diverse workload effectively meeting tight deadlines.
* Strong interpersonal skills with the ability to build positive relationships cross‑functionally and at all levels.
Benefits
* 25 days of annual leave, with the option to buy or sell additional days.
* One additional day of annual leave per year – Celebration Day.
* Health plan.
* Life assurance.
* Private virtual GP access.
* Seasonal flu jabs available at the office.
* Continuous learning & development opportunities.
* In‑house Excellence Awards and other innovation projects.
* Cycle‑to‑work scheme.
* Discounted gym memberships.
* Retail discount vouchers.
* Rail season ticket loans.
* Pension scheme.
* One paid volunteer day per year.
* Annual Summer & Winter Celebrations.
* Work from home during August.
* Income protection.
Learning & Development
At emap, we believe that employee learning and development are the key drivers of our success. We provide an environment that fosters continuous development for our employees and have a structured framework designed to help equip our employees with the necessary knowledge, skills, and behaviours to excel in their job roles.
We are an equal opportunity employer and value diversity and inclusion. All applicants will be considered for employment without attention to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin, or disability status.
#J-18808-Ljbffr