Social media executive

We're excited to be partnering with GLOWWA on the search for a Social Media & Community Executive to join their growing marketing team.

GLOWWA is a fast-growing wellness and beauty brand on a mission to help people feel good, inside and out. Built on passion, purpose, and community, the brand has developed a highly engaged audience and an exciting presence across the social space.

Working closely with the Social Media Manager and wider marketing team, you’ll play a key role in bringing the GLOWWA brand to life across social platforms while helping nurture and grow its ever-expanding community.

The Role

• Creating and scheduling engaging content across Instagram, TikTok, and other social platforms
• Supporting the planning, filming, and editing of short‑form video content, including Reels, TikToks, and YouTube Shorts
• Managing day‑to‑day community engagement and building meaningful audience relationships
• Staying on top of trends, platform updates, and viral content opportunities
• Supporting campaigns, launches, shoots, and wider brand storytelling initiatives
• Tracking performance and contributing ideas to improve engagement and growth
• Collaborating with the wider marketing team on creative concepts and social activations

About You

• 1–2 years’ experience in a social media, content, or community‑focused role
• Strong understanding of TikTok, Instagram, and short‑form content trends
• Experience creating mobile‑first content, including filming and editing
• Confidence using tools such as Canva, CapCut, and/or Adobe Creative Suite
• Strong communication and copywriting skills
• A creative eye and a strong understanding of what performs socially
• A genuine interest in beauty, wellness, lifestyle, or digital culture

This is a fantastic opportunity for someone who’s social‑first, creatively driven, and excited by the idea of helping shape the voice and community of a rapidly growing lifestyle brand.

If you love creating content, spotting trends early, building online communities, and getting stuck into everything from TikToks to campaigns, this could be a really exciting next step.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.