About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About Mindshare: A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. Role Summary and Impact WPP Media Ford operates across global markets, this is a role in the EMEA central team working with 18 European markets. Encompassing disciplines from strategy to activation the 40 strong central WPP Media team works with Ford of Europe and local markets on their media strategy, planning and buying and with other agencies involved across creative and production. Members of the Performance Team create an effective link between planning teams and activation specialists. The Performance Manager role is responsible for utilizing a business analyst mindset and cross-channel media expertise, embedding performance led rigour to maximize client business outcome growth. Driving tangible business outcomes for Ford: This role helps to set the performance direction – contributing to an annual learning agenda, pushing innovative experiments whilst uncovering actionable performance insights The scale, support and resource of the region’s biggest group: You will work in collaboration with talented specialists in Search, Social, Programmatic, Data & Analytics and be exposed to other WPP agencies plus directly presenting to senior clients An opportunity to be curious: As a cross-channel specialist, we encourage team members to inspire new ways of thinking and new approaches to achieving client business outcomes Performance Focus Drive Ford business outcomes; understand performance across multiple channels (biddable focus); how that links to client objectives and derive actionable insights Be curious; leverage knowledge of digital channels to have a relentless focus on driving client outcome growth by asking “Why” and “So What?” Collaborate with planning teams in driving client outcomes – quantifying objectives across all biddable practice areas Work with activation to aid in the management of performance campaign bid strategies and constant monitoring of tracking to performance goals - implementing corrective decisions when needed. Data-Driven Insights: Data focused: using individual platforms / reporting dashboards to analyse campaign results and market media performance to identify trends, opportunities, and areas for optimisation. Utilise advanced data analytics & MMM outputs to understand media performance deeply, and guide optimization strategies ensuring maximum ROI. Contribute to data analytics/measurement frameworks to shape holistic measurement of performance media strategy and activation. Future-Forward Thinking: Stay ahead of media and technology trends, providing guidance on emerging opportunities and threats Account Management Team & market coordination. Work closely with local and central teams to establish clear goals and efficient ways of working, ensuring timely and insightful performance updates including monitoring plans. Template & Process Enhancement. Help improve and standardise reporting templates to ensure consistency and efficiency across markets Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Proven experience in across paid media Experience working within Meta Business Suite, full capabilities of the platform (events manager, ads reporting etc), as well as other paid platforms, including Google, X, TikTok, LinkedIn, Snapchat or Pinterest Ability to craft a compelling, data driven story that is anchored in the client’s business need combined with a curious mindset. An in-depth understanding of using reporting dashboards Working with 18 EU markets speaking a European language is a plus Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. LI-Promoted Please read our Privacy Notice for more information on how we process the information you provide.