WSR are looking for a Business Development Coordinator to join the team of our client based in Rugby.
Business Development Coordinator - Rugby
Location: Rugby
Salary: £26 - £29K
Role type: Permanent
Overview
To generate consistent inbound leads and build brand awareness through targeted digital and local marketing activity. This role ensures the client are front-of-mind for prospective clients by managing online presence, producing engaging content, and tracking return on investment (ROI) across all pre-sales channels.
Key Responsibilities
Relationship Building
Research and connect with:
Local landowners, estate managers, landlords, estate agents, letting agents, facilities managers
Conduct soft outreach and introductions via LinkedIn, email, or phone
Local Marketing & Outreach
Deliver and manage leaflet drop campaigns
Promote seasonal offers or service packages locally
Build visibility in local communities and businesses
Sales Reporting & ROI
Track leads, appointments, quote values, and conversion rates
Report on the ROI per platform or campaign
Present insights monthly to the Business Manager
Administration & Support
Support quote preparation process and keep records updated
Log incoming leads in the CRM (Tradify)
Monitor marketing spend within agreed budgets
Marketing & Content Management
Daily posting on social media:
Facebook & Instagram: showcase before/after of handyman and small-scale works
LinkedIn: highlight larger projects and commercial case studies
Manage and update Google My Business profile
Encourage and manage Trustpilot reviews
Design and deliver email marketing campaigns
Create engaging visual and written content tailored to platform and audience
KPIs & Targets
1 post per day across designated platforms
2+ appointment from marketing-qualified leads per week
Outreach actions per week (emails 25, direct messaging x25, calls x25)
5+ Trustpilot/Google reviews generated per month
Monthly ROI report across all lead gen activity
Communication & Collaboration
Liaise regularly with (Business Manager) to:
Align marketing with scheduling capacity
Share insights on which leads convert
Adjust campaigns based on business needs
This role is essential to driving awareness, activity and new opportunities into the business. Success in this position will be measured not just by volume of posts or calls, but by the quality of leads and contribution to business growth.
Ready to make your next move? Apply now and bring your lead generation and marketing expertise to a growing team.
Please click ‘APPLY NOW’, or call the WSR Team at (phone number removed) for more info.
We appreciate the time and effort invested in your application. While we strive to respond to all applicants promptly, we kindly ask for your understanding in case of delays. If you do not hear from us within 10 days of submitting your application, please assume that, unfortunately, you have not been successful this time.
We will however keep your CV on file and review your suitability against any other vacancies we may have available