Your new company The Digital Content Manager will lead the planning, creation, and optimisation of high quality digital content to support organisational priorities, engagement, and ensure accessible, user centred online experiences. Working within a public sector environment, the post holder will champion openness, transparency, and service focused communication across all digital channels. You must be based in the central belt area of Scotland to be considered. Your new role Develop and deliver a digital content strategy aligned with organisational objectives and statutory requirements. Own and maintain the content roadmap, ensuring digital content supports service delivery and public engagement. Work collaboratively with internal stakeholders to translate complex policy, guidance, and service information into clear, accessible public facing content. Produce, edit, and publish high‑quality content for websites, intranet, email, and social media. Ensure all content is accurate, accessible, user centred, and compliant with public sector standards (including WCAG 2.2 AA accessibility requirements). Create engaging multimedia content (graphics, video, infographics) to support campaigns and service updates. Oversee content within the organisation's Content Management System (CMS), ensuring information architecture remains intuitive and up to date. Work closely with IT, digital, and external suppliers to support continuous improvement of digital channels. Lead on SEO, site search optimisation, and content performance monitoring. Develop and maintain digital content guidelines, tone of voice, and standards in line with UK Government Digital Service (GDS) best practice. Provide training, advice, and quality assurance for content editors across the organisation. Ensure compliance with data protection, information governance, accessibility legislation, and internal policies. Use analytics tools (e.g. Google Analytics, Siteimprove, Hotjar) to monitor performance and user behaviour. Produce regular performance reports and recommendations for improvement. Lead user testing activities, incorporating user feedback into ongoing content optimisation. Build strong relationships with service teams, senior leaders, and partner agencies to understand needs and deliver effective content solutions. Support digital campaigns, public consultations, and emergency communications when required. What you'll need to succeed Proven experience in managing digital content within a public sector, government, or similarly complex organisation. Strong writing, editing, and storytelling skills with the ability to simplify complex information. Hands‑on experience with CMS platforms (e.g. Drupal, WordPress, Sitecore, Umbraco). Solid understanding of accessibility standards (WCAG 2.2), usability principles, and GDS‑style content design. Experience using digital analytics tools to inform content decisions. Ability to manage competing priorities and work in a fast‑paced, deadline‑driven environment. Excellent communication and stakeholder management skills. What you'll get in return A competitive day rate of 300-400 Guaranteed contract term Hybrid working - office based in Glasgow Flexible working What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career. Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk