Overview
We're looking for a Marketing Campaign Manager with excellent communication skills, along with strong organisation and planning skills, creativity and commercial awareness. You will plan and implement marketing activities which deliver on the marketing strategy and support the sales strategy, both of which are aligned to the overall strategic company goals. Your exciting and innovative campaigns will maximise lead generation through developing methods and activities promoting our key products, services and new business propositions for the company.
Responsibilities
* Generate marketing qualified leads to fuel the new business development and sales pipeline.
* Maintain rolling three-month plan of campaigns to target key sectors informed by Group Head of Marketing and Operational Sales Manager within budget.
* Execute and project manage campaigns in collaboration with the marketing team, ensuring tasks are delegated and undertaken to ensure timely campaign launch and delivery.
* Adopt an integrated campaign structure utilising a multichannel approach employing A/B testing of campaign elements. Optimise campaigns in-flight to achieve best outcomes.
* Review and analyse data and performance of each campaign to optimise further and maximise ROI. Provide a monthly report on campaign metrics including ROI.
* Create, develop and roll out marketing campaigns for all products and services, monitor performance and ensure a positive return on investment.
* Maintain a campaign and content calendar aligned to the Strategic Marketing Plan.
* Write and proof-read creative copy in line with our tone of voice and business proposition.
* Update and maintain product user collateral and marketing material.
* Update and maintain our websites, regularly adding content, news articles, blogs and campaign activity.
* Collaborate with the business development team, providing leads, campaign data, sales and solution collateral and presentation decks.
* Attend the fortnightly sector working groups for Health, Local Government and Finance to understand the sector, agree marketing activity and key messaging with an aim to generate new leads.
* Use HubSpot CRM for all marketing activity, measuring performance, tracking and analysis of the database and all activity.
* Conduct market research and analyse data to identify and define new and potential audiences and sectors for our products and services.
* Carry out client interviews, write and maintain case studies and collateral library.
* Contribute to the monthly report on marketing activity for the Executive Board.
* Ensure all marketing activity is managed in compliance with GDPR and our standard operating procedures. Work with our DPOs to monitor continuously and maintain our Data Protection Impact Assessments (DPIA).
* Monitor competitors, their messaging and activity.
Qualifications
* Bachelor's degree in marketing or related subject
* Proven marketing campaign planning and execution experience
* Excellent communication and project management skills
* Good writing skills with adaptability and creativity to create content in a range of mediums on a variety of topics
* Desirable: Chartered Institute of Marketing Certificate
* Working knowledge of SEO best practice
Personal Attributes
* Demonstrated track record of successful campaign execution
* Exceptional attention to detail
* Positive attitude, high energy, and a strong work ethic
* Analytical mindset with the ability to utilize data for decision-making
* Capacity to thrive in a fast-paced environment and manage multiple projects efficiently
* Open to feedback and dedicated to continuous improvement
* Team player with exceptional collaboration skills
* Customer-focused with a knack for inspiring and engaging audiences
Benefits
* 25 days annual leave + 8 bank holiday days
* Employee Assistance Programme
* Enhanced Maternity and Paternity leave pay
* On Site Gym
* Cycle to work scheme
* Free weekly yoga class
* On site Car parking
* Hybrid working
#J-18808-Ljbffr