Who we are: Hydraquip stands out as one of the most rapidly expanding hydraulic companies in our industry. The key contributors to our success have been the our staff who have perused the key company values and ethos which has fuelled the remarkable growth the company has witnessed over the last three decades. With no intentions of slowing down, Hydraquip remains committed to its trajectory of continuous advancement. We are seeking a SEO Content Writer to be responsible for developing and implementing SEO strategies to the companies ecommerce store. The key goals for SEO are gaining better rankings in Google, making the site more ‘findable’ to potential customers when searching online, whilst reaching a wider audience and remaining at the forefront in comparison to our competitors. We will agree goals/KPIs for the site but fundamentally they will revolve around the following. Increased Rankings in Google Greater volumes of keyword exposure Increased Traffic from search engines Improved number of sales Improved Conversion to sale ratio Creative Content Writing Your Responsibilities: You’ll be working with the Head of Digital, assisting implementing the SEO strategy to increase organic search rankings, improve website visibility, and deliver growth in qualified website traffic. SEO Expertise: Solid understanding of SEO best practices, including on-page and off-page optimisation. Analytical Skills: Proficiency in using SEO tools and GA4 & SEM Rush to drive insights and make data driven decisions. Content Strategy: Ability to create and develop and implement content strategies in alignment with SEO goals. Communication Skills: Exceptional ability to articulate complex SEO strategies to your line manager Content creation: Write high-quality, original, and SEO-friendly content, including blog posts, service pages, and informational pages. Ensure all content aligns with our brand voice and values. Research: Stay informed about industry trends. Use this knowledge to create informative and engaging content. Editing and proofreading: Review and edit content for accuracy, clarity, and grammar. Ensure content is free of errors and aligns with our style guidelines. Who are we looking for? You will have an inquisitive, problem-solving mindset, good technical skills, strong understanding of data, a keen eye for detail. You will be confident in using your initiative and communicating professionally with colleagues at all levels within the business. You will already have a breadth of experience working in an Content Writer/ SEO role to allow you to be able to hit the ground running when you join the team. You must: Have a minimum of 2 years’ of experience within a Content/SEO role or wider digital ecommerce or marketing role. Have the ability to prioritise your workload, adjust timeframes according to changing priorities and provide timely and realistic updates as required. Have excellent attention to detail, this is a critical requirement. Have excellent communication skills, both written and verbal – delivering a professional service in every interaction. An understanding of effective SEO strategies Have strong analytics skills Knowledge of SEO reporting tools such as Google Trends, Google Search Console, GA4, SEMRush, etc or similar and keyword ranking monitoring tools. Excellent communication skills and the ability to collaborate effectively with cross-functional teams to deliver campaigns and projects. Strong written skills and the ability to write content creatively What’s in it for you? Basic salary of between £25k - £27k (depending on experience) Annual salary review & regular appraisals Additional holiday purchase scheme Employee Assistance Programme (free 24/7 support helpline & up to 4 counselling sessions) 1 paid volunteering day per year Employee discounts with major retailers (including groceries, technology & holidays) Wellbeing & mental health support from trained mental health first aiders Refer a friend recruitment bonus scheme Cycle to work scheme Company pension scheme We are an equal opportunities employer and are committed to developing diverse teams and an inclusive working environment. We believe that people from varied backgrounds and cultures give us different perspectives. By building a culture of respect and appreciation, we give everyone who works here the opportunity to realise their full potential. We encourage applications from candidates of all backgrounds. If this opportunity seems like a good fit for you, we’d love to hear from you Click apply below, or email jobshydraquip.co.uk if you’d like to discuss anything in more detail.