Description
We provide an overview of the role within the UKTV brand.
Our Team
The Marketing team is part of the wider Marketing & Communications team. We are responsible for advancing UKTV's growth through the recruitment and retention of audiences, as well as building its brands and driving their popularity. The wider Marketing & Communications team includes Communications, Creative, Media Planning and social media. The award-winning marketing team devises effective, efficient, and innovative marketing strategies & plans for the network and its brands and shows. UKTV's Marketing team has contributed to the network's strong market share and revenue growth and to the enjoyment of millions of fans across the nation.
Purpose of the role
The Marketing Manager reports to the Head of Marketing and is responsible for leading the growth and strength of the UKTV brand through the recruitment and retention of audiences. This role supports the Head of Marketing through the shaping and execution of effective marketing strategies & plans. The Marketing Manager is also responsible for delivering exceptional, innovative, and creative marketing campaigns. This role is expected to build productive working relationships across a wide group of key stakeholders/partners, including Marketing, Media Planning, Data and Insight, Creative, Scheduling, Commissioning, Comms and Social; working collaboratively to influence strategy, drive performance and enhance the creativity & effectiveness of our channel brands and programming.
What we would like you to bring to the role…key experience, knowledge, skills & personal qualities
Experience
* Marketing experience in a similar role.
* Leading and managing 360 integrated campaigns across the full mix
* Analysing a variety of data sources to build insightful briefs and plans
* Building relationships and working with media and creative agencies.
* Experience working with MarTech and workflow systems desirable
Knowledge
* Digitally native - understanding the evolving ways UKTV can reach its audience.
* Ability to develop effective 360 paid and owned media plans, working alongside media experts; including the ability to read complex media laydowns
* Understands what connects consumers / audiences with brands.
* An active interest in and knowledge of the marketing innovations happening inside and outside of the entertainment sector.
* Understanding of marketing strategies and their application
Skills & personal qualities
* Will thrive working in a collaborative and inclusive way.
* Should be able to influence and persuade, using their meaningful relationships to drive business growth through UKTV's marketing.
* Will be comfortable with the role being varied and can often involve tight deadlines.
* Will have excellent attention to detail.
* Will be an excellent communicator and a task manager.
* Skilled at motivating a team and getting the best from a cross functional group of people to consistently deliver results.
* Takes a proactive and flexible approach to work and is comfortable in a dynamic environment with constantly changing priorities.
* Outstanding brief writing ability.
* A commitment to results and an obsession with performance.
* A genuine passion for TV and love of the content.
What you will get to work on…key outputs and responsibilities of the role
* Lead high value and impactful marketing campaigns across the whole media mix to drive audiences to some of the nation's biggest TV shows.
* Lead cross functional teams, with the ability to interact & influence at a senior level.
* Have a direct impact on viewing figures, and therefore share of commercial impacts (a primary business KPI)
* Develop new, innovative, and creative solutions to make our brands and programmes stand out in a competitive marketplace.
* Be the champion of the consumer in the business, partnering with research and creative functions to deliver insight-led marketing campaigns.
* Lead 360 campaigns launching some of Britain's biggest TV shows.
* Manage the day-to-day relationship with both the external media agency and the internal creative agency to deliver best-in-class marketing campaigns.
* Collaborate with colleagues across social, media planning and comms to maximise both owned and earned channels.
* To hold budgetary responsibility for your campaigns, working closely with Finance to maintain financial controls and ensure forecasting and spending is in line with the agreed budget.
* Initiate research & use available data sources to monitor on-going brand / programme / marketing performance, identify issues & opportunities and recommend courses of action.
* Live the UKTV values.
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - U&DAVE, U&DRAMA, U&W, U&YESTERDAY, U&GOLD, U&alibi and U&eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV's content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media. UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
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