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An excellent opportunity has arisen for a Head of Marketing at one of the UK’s largest providers of Apprenticeships and recruitment and training services in Croxley Green.
About the company
Our client has been successfully training and recruiting apprentices since 1998. They operate nationally and offer a full range of recruitment and training services to employers and employees. Each year they recruit and train thousands of people, from school-leavers to experienced staff in exciting Apprenticeships with some of the best-known brands in the country.
About the role
As Head of Marketing, you will:
* Develop and implement a marketing strategy for the company to meet its business goals
* Manage all channels used for the digital promotion of the company, apprenticeships and commercial training to all external stakeholders
* Liaise with internal stakeholders to promote the company and programme.
* Develop creative marketing materials in support of promoting commercial activities
* Raise business enquiries and apprentice applications through savvy media campaigns driving traffic to company website
* Research and develop new routes / media / platforms to expand digital reach to target audience
* Support and enhance customer digital activity
.
About the Responsibilities
In the role of Head of Marketing, duties include:
* Ownership of the company’s marketing function
* Support the ongoing development of the organisation's website
* Create and manage interesting and engaging social media activity and maintain ongoing interesting news items
* Develop and dispatch email marketing campaigns
* Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
* Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
* Design website banners and assist with web visuals
* Communicate with clients, affiliate networks and affiliate partners in support of their internal media campaigns
* In conjunction with IT department, conduct keyword research and web statistics reporting
* Develop social media engagement and brand awareness campaigns
* Understand web analytics software to monitor the performance of websites and make recommendations for improvement
* Contribute to company and industry blogs and manage e-communications
* Develop and integrate content marketing strategies
* Keep up to date with current digital trends
* Develop an effective contact database and assist with lead generation activities
About you
To be successful for the role of Head of Marketing you have / be able to:
* Work on own and within a team
* A bright, energetic disposition
* A calm yet dynamic and engaging personality
* A passion for own and others’ development and be able to demonstrate ownership of own development
* Contribute and work as part of a team.
* Communicate in a professional manner at all levels both written and verbal.
* Excellent relationship building skills
* Highly process driven
* Proactive approach to problem identification and resolution
* Work with and through people / people focused
* Balance conflicting priorities and respond to deadlines
* Work under pressure
Desired Skills
* Ability to write and implement organisational plan
* B2B + B2C marketing experience
* Organisational skills
* Understanding of customer perspective and needs
* Creative, responsive, able to work under pressure and to tight time-scales
* Confident and adept when dealing with Key Stake holders
* Desired knowledge of automotive industry
* Desired knowledge of apprenticeships/ training or education
* Relevant strategic B2B / B2C marketing experience & competence
* Creative, dynamic and engaging materials aimed at various target groups and using a variety of techniques to engage stakeholders
* Clear and demonstrable understanding of professional, business marketing (B2B & B2C) excellent presentation skills
* Up-to-date knowledge of current social media platforms
Knowledge
* Advertising, media and communications
* Business and technology
* E-business
* Journalism
* Marketing
* Copy writing
About the rewards
For the position of Head of Marketing, the role is for 3 days a week, and the working days and hours are negotiable.
There is a salary on offer of £30,000 to £35,000 per annum, pro rata, depending on experience, with 25 days annual leave (3 days set aside for Christmas shutdown).
How to apply
Please note that eRecruitSmart is advertising the role of Head of Marketing behalf of the Hiring Company and your CV will be sent to the Hiring Manager who is responsible for the vacancy that you have applied to. Please only apply if you consent to these terms.
You must have eligibility to work in the UK. Please note, only suitable applicants will be contacted. If your address and contact details are not on your CV, you will not be considered.
We look forward to hearing from you!
Marketing, creative, copywriting, media, communications, advertising,
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