Job Description
3 months contract with a Local Authority
Job Summary:
• This is an exciting opportunity for a creative and strategic communications professional to lead on fostering marketing, communications, and engagement activity.
• The post holder will work across communications and children’s services to help attract, inform, and support potential foster carers through impactful campaigns and audience engagement strategies.
• With a strong emphasis on outcomes, innovation, and collaboration, this role plays a key part in increasing the number of approved foster carers and improving the lives of children in need.
Key Duties/Accountabilities (Sample):
• Develop and deliver a marketing communications and engagement plan that supports the recruitment of foster carers.
• Research and apply best practices in fostering marketing from other local authorities and related sectors.
• Evaluate campaign performance and make evidence-based recommendations to optimise impact and return on investment.
• Produce clear and engaging copy and content across various platforms, ensuring alignment with target audience needs.
• Work closely with foster carers to create compelling case studies and promote peer-to-peer recruitment.
• Collaborate with design, web, and digital advertising teams to deliver creative and effective promotional materials.
• Support the improvement of website content and user journey, using data and analytics to drive improvements.
• Represent the organisation at events and engagement activities, including evenings as required.
• Ensure communications are inclusive, accessible, and reflect the diverse communities served.
• Manage relationships with internal stakeholders and external suppliers to deliver high-quality outputs.
Skills/Experience:
• Proven experience developing and delivering marketing or public engagement campaigns.
• Strong understanding of both online and offline marketing strategies and evaluation techniques.
• Excellent written and verbal communication skills, including the ability to write plain English for various audiences and channels.
• Demonstrated ability to work iteratively and use insight, data, and audience feedback to guide decisions.
• Experience of working within or alongside children’s services or fostering teams is desirable.
• Confident in briefing and managing creatives, such as graphic designers and videographers.
• Ability to build relationships at all levels, including with senior managers, foster carers, and members of the public.
• Flexible and proactive with the ability to adapt to changing priorities and work independently.
• Skilled in using web analytics and digital tools to assess campaign performance.
• Demonstrates emotional intelligence, professionalism, and a commitment to continuous improvement.
Additional Information:
• This is a full-time post (minimum 36 hours per week).
Requirements
• Proven experience developing and delivering marketing or public engagement campaigns. • Strong understanding of both online and offline marketing strategies and evaluation techniques. • Excellent written and verbal communication skills, including the ability to write plain English for various audiences and channels. • Demonstrated ability to work iteratively and use insight, data, and audience feedback to guide decisions. • Experience of working within or alongside children’s services or fostering teams is desirable. • Confident in briefing and managing creatives, such as graphic designers and videographers. • Ability to build relationships at all levels, including with senior managers, foster carers, and members of the public. • Flexible and proactive with the ability to adapt to changing priorities and work independently. • Skilled in using web analytics and digital tools to assess campaign performance. • Demonstrates emotional intelligence, professionalism, and a commitment to continuous improvement.