BettingJobs are working with an innovative online casino and bingo brand, who are looking to hire a Head of Media to join their team in London.
Responsibilities:
* Manage relationships with UK and CAD media planning and buying agencies, including finding potential local partners for CAD media buying.
* Monitor and evaluate agency performance against targets, driving improvements in campaign efficiencies.
* Lead annual planning processes for UK/CAD marketing strategies and assist global market strategies.
* Oversee monthly media planning and analysis for UK/CAD markets, including ATL campaigns.
* Develop CAD brand media strategy in collaboration with the brand team.
* Manage UK and CAD TV plans and annual media budgets.
* Investigate opportunities for brand partnerships and sponsorships.
* Monitor market activities and regulatory constraints, translating them into relevant media briefs.
* Prepare post-campaign analysis and develop standardized agency processes.
* Evaluate agency effectiveness and run media agency pitches as necessary.
* Implement global media auditing processes, starting with UK and CAD in 2024.
Requirements:
* 5+ years’ experience in a senior media role for a media agency or client.
* Proven track record in B2C marketing growth with successful global media strategy implementation.
* Experience in e-commerce or gaming industry preferred.
* Familiarity with high-performance startup culture.
* Proficiency in managing media and auditing agencies and delivering successful ATL campaigns.
* Understanding of ATL measurement tools and reporting.
* Excellent communication and teamworking skills.
* Strong organizational skills and ability to manage multiple projects.
* Knowledge of global media landscape and trends preferred.
* Strong analytical and reporting skills, experience in mixed marketing modeling a plus.