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Senior marketing executive

Watford
Robert Half
Marketing executive
Posted: 19h ago
Offer description

Senior Marketing Executive (Contract)

Location: Watford

Contract: Fixed-term contract to December 2026

Start Date: ASAP



We are looking for an experienced and hands-on Marketing Lead to coordinate and deliver a broad range of marketing activity across content, digital, campaigns, PR, events and stakeholder communications within a technical B2B environment.


This is a delivery-focused role suited to someone who enjoys balancing multiple priorities, creating clear and engaging content, and working collaboratively with subject matter experts, commercial teams and external agencies. You will play a key role in maintaining momentum across marketing channels, ensuring activity is well planned, commercially aligned and delivered to a high standard.


This is a 6month contract role that is looking for someone to start asap! Please note that you will be expected in the office in Watford 1x week.


Key Responsibilities:

Content & Social Media

* Manage day-to-day social media activity, with a strong focus on LinkedIn.
* Work with agency partners to plan and deliver content that builds awareness, communicates technical expertise and promotes services, campaigns, events and business milestones.
* Collaborate with internal teams to identify stories, proof points, case studies and thought leadership opportunities.
* Support content creation for senior stakeholders and technical experts, including social posts, commentary and campaign messaging.
* Capture and shape content from events, demonstrations, industry activity and internal initiatives.

Email Marketing & Newsletters

* Draft, coordinate and deliver newsletters and targeted email communications.
* Source updates from internal stakeholders and turn them into timely, commercially relevant content.
* Support campaign-related email activity linked to events, launches, awareness campaigns and sector engagement.

Website & Digital Content

* Maintain and update website content across multiple digital platforms.
* Draft and edit website copy, landing pages, news stories, case studies and campaign content.
* Coordinate updates with internal stakeholders and technical teams.
* Ensure content is clear, accurate, accessible and aligned to wider marketing objectives.

Marketing Collateral & Sales Enablement

* Produce and maintain marketing collateral including brochures, service overviews, one-pagers, presentations, data sheets and event materials.
* Translate technical subject matter into clear, accessible and audience-focused marketing materials.
* Coordinate copywriting, design, proofreading, approvals and version control for print and digital assets.
* Ensure all collateral aligns with brand guidelines, messaging and tone of voice.
* Review and improve existing materials to ensure consistency, relevance and effectiveness.
* Support the development of sales enablement content to help teams communicate services, standards and technical value propositions.

PR & Communications

* Support day-to-day PR and communications activity.
* Work with internal stakeholders and external agencies to identify stories, announcements, thought leadership and media opportunities.
* Contribute to press releases, media commentary, award submissions and briefing materials.
* Support communications activity around campaigns, events, launches, partnerships and industry developments.
* Coordinate approvals to ensure technical accuracy and messaging consistency.
* Monitor media coverage and support reporting on outcomes and opportunities.

Events & Stakeholder Engagement

* Support marketing activity around industry events, webinars, exhibitions and stakeholder sessions.
* Coordinate event materials, promotion, speaker support, social content and follow-up communications.
* Help maximise the value of events before, during and after delivery.

Agency & Supplier Management

* Manage relationships with marketing agencies and external suppliers.
* Brief partners effectively, coordinate feedback and ensure activity is delivered on time.
* Maintain alignment with brand, messaging and commercial priorities.

Planning, Coordination & Reporting

* Maintain content calendars, campaign plans and marketing trackers.
* Coordinate approvals with stakeholders across the business.
* Support reporting across social, email, digital content, campaigns and event activity.
* Identify opportunities to improve marketing processes, planning and delivery.



Ideal Senior Marketing Executive Profile:

We are looking for someone with:

* Experience in a hands-on marketing, content or communications role within a B2B environment.
* Strong writing, editing and content development skills.
* Experience managing LinkedIn and organisational social media channels.
* Experience delivering newsletters, email campaigns and website content.
* Understanding of integrated campaigns across digital, content, PR, events and stakeholder communications.
* Experience producing brochures, presentations, sales materials and marketing collateral.
* Confidence translating technical or complex information into accessible messaging.
* Strong project management and organisational skills with the ability to manage multiple workstreams.
* Experience working with agencies, freelancers or external suppliers.
* Excellent attention to detail and stakeholder management skills.
* A practical, delivery-focused approach with a willingness to be hands-on.

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