Overview
Permanent - Full Time. £24,000 - £27,000 ROI plus bonus. Location: Croydon, London. Hybrid working.
Overall Purpose of the Role
The Marketing Executive supports the marketing team in executing strategies and campaigns to drive audience engagement and lead generation for emap’s Emerald division, covering leading titles including AV Magazine, Packaging News, Electronics Weekly, Motor Trader, Independent Retail News and DFNI.
Key Responsibilities
* Develop and execute email marketing campaigns to engage and grow the audience.
* Manage social media marketing efforts across various platforms.
* Create compelling copy and basic design assets for marketing materials.
* Plan and implement marketing and lead generation campaigns.
* Coordinate and review the tasks of a small marketing team.
* Organise and manage participation in trade fairs and industry events.
* Monitor and analyse campaign performance to optimise results.
* Collaborate with internal teams to ensure cohesive marketing strategies.
* Drive subscriber acquisition and engagement performance.
* Measure and review performance within key ROI and KPI criteria to increase lead generation, conversion, and retention rates.
* Use multi-channel media, including on and offline channels.
* Ensure subscriptions are represented across all relevant platforms: events, awards, conferences, webpages, bespoke events.
* Ensure promotional collateral is available at all key internal and external events.
* Work with external agencies including PPC and design.
* Use all relevant internal channels to cross‑promote subscriptions and events.
* Work within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.) to proactively manage the customer base.
* Co‑ordinate activity across multiple channels including email, web, print, events, and social media to ensure consistency of message.
* Develop customer data builds, usage, and analytics to increase effective targeting, response and conversion rates.
* Use market intelligence and customer insight and analysis to increase understanding of audiences and effectiveness of campaigns.
* Work with editorial, data, digital, insight, retention and corporate teams to use all tools, techniques, and touchpoints to maximise sales effectiveness and create consistent campaign messages across all contact points.
Skills and Experience
* Proven academic or accredited professional course covering all marketing areas, including a keen understanding of email, social, web, SEO, PPC marketing, content marketing, purchase behaviour, online user behaviour, online engagement behaviour, online user experience, lead generation.
* Proven experience in email marketing and social media marketing.
* Strong copywriting and basic design skills.
* Experience in planning and executing marketing campaigns.
* Background in publishing, with a preference for B2B publishing.
* Experience in organising and managing participation in trade fairs.
* Proficiency in marketing analytics and performance tracking tools.
* Proven experience organising, monitoring and reviewing tasks and workload for self and others.
* Proven track record in direct marketing.
* Experience of working within a data‑focused environment, ideally within publishing.
* Excellent verbal and written communication skills.
* Strong analytical skills and use of Excel/data packages at an intermediate level.
* Excellent understanding of database structure.
* Understanding of web analytics – professional familiarity with Google Analytics 4 essential, including creating and editing complex reports and explorations.
* Campaign management and digital marketing experience in B2B.
* Excellent understanding and direct experience of acquisition and renewals of B2B publications for print and digital publications.
Core Competencies
* Excellent organisational and time management skills.
* Strong communication and interpersonal skills.
* Ability to work independently and as part of a team.
* Creative thinking and problem‑solving abilities.
* Attention to detail and a high level of accuracy.
* Great knowledge of online audience behaviours.
* Creative and innovative mindset, striving for improvement and efficiency.
* Ability to review existing challenges and generate fresh solutions.
Personal Attributes
* Proactive and self‑motivated.
* Adaptable and open to learning new skills.
* Enthusiastic and passionate about marketing.
* Ability to thrive in a fast‑paced environment.
* Strong work ethic and commitment to achieving goals.
* Collaborative team player.
* Analytical with the ability to read and interpret data.
* Innovative and creative.
* Extremely well organised with the ability to manage and prioritise a diverse workload effectively meeting tight deadlines.
* Strong interpersonal skills with the ability to build positive relationships cross‑functionally, and at all levels.
What we offer – Learning & Development
We provide an environment that fosters continuous development, with structured frameworks covering management, health, safety & wellbeing, sales, event management, marketing strategy, editorial and information technology. Dedicated programs and role‑specific courses are available under the emap academy.
Benefits
* 25 days of annual leave, with the option to buy or sell additional days.
* One additional day of annual leave per year – Celebration Day.
* Health plan.
* Life assurance.
* Private virtual GP access.
* Seasonal flu jabs available at the office.
* Continuous learning & development opportunities.
* In‑house Excellence Awards and other innovation projects.
* Cycle‑to‑work scheme.
* Discounted gym memberships.
* Retail discount vouchers.
* Rail season ticket loans.
* Pension scheme.
* One paid volunteer day per year.
* Annual Summer & Winter Celebrations.
* Work from home during August.
* Income protection.
* Other benefits as part of Metropolis Group.
Diversity and Inclusion
We are an equal opportunity employer and value diversity and inclusion. All applicants will be considered for employment without regard to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin, or disability status.
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