Summary
Social Media Manager (B2B)
Hybrid working (2 days in office) Manchester Airport
Permanent
About CAVU
For airports, for partners, for people. We are CAVU.
At CAVU, our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody. From the smallest ideas to the biggest changes, every day here is about creating better travel experiences.
From our revenue-accelerating single-platform technology, Propel, through to our world-class hospitality venues including 1903 and Escape Lounges, our solutions make travel more seamless and enjoyable for passengers, and more profitable for our clients and partners.
We know that to bring your best ideas, you need the space to think, the right support, and the freedom to be your true, authentic self. Whether youre working from our offices, from home, in a lounge, or out on the road, we provide the environment to create, innovate, and transform airport travel.
If youre looking for a career where you can make a real impact, bring new ideas to life, and push boundaries, then CAVU could be the place for you.
The role
As Social Media Manager (B2B), youll own and grow CAVUs B2B social presence across organic and paid channels, with a particular focus on LinkedIn. Youll be responsible for developing channel strategy, planning and delivering always-on and campaign-led content, and activating paid social to support growth programmes and commercial objectives.
This role plays a key part in building CAVUs brand authority with decision-makers across airports, partners and industry stakeholders. Youll work closely with marketing, growth, content and design teams to ensure social activity is integrated, measurable and aligned to our B2B go-to-market priorities
What you'll be doing
1. Owning CAVUs B2B social channel strategy across organic and paid social, with LinkedIn as the primary focus
2. Building and managing an always-on editorial calendar, covering thought leadership, product messaging, customer proof points, partnerships and events
3. Leading B2B paid social activity, including campaign planning, audience strategy, creative testing and optimisation
4. Managing paid social budgets, pacing and performance in line with agreed KPIs
5. Partnering with Growth and Performance teams to ensure robust tracking, tagging and reporting
6. Delivering end-to-end campaign optimisation using a test-and-learn approach
7. Reporting on performance across organic and paid activity, including engagement, reach, CTR, CPC and conversion metrics
8. Creating and adapting social assets within brand templates
What we're looking for
9. 4+ years experience in B2B social media management (or a closely related digital marketing role), either in-house or agency-side.
10. Proven track record of delivering B2B social strategies and integrated campaigns (organic and paid), with clear objectives and measurable outcomes (e.g., awareness, engagement, event registrations, content consumption, and pipeline influence where tracking exists).
11. Strong understanding of B2B channel best practice, with LinkedIn expertise preferred; able to tailor content and distribution to different audience segments and buying-group roles.
12. Hands-on experience with paid social activation and optimisation (e.g., LinkedIn Campaign Manager), including audience strategy (job titles/industries/account lists), A/B testing, budget pacing, and performance reporting.
13. Confident working with senior stakeholders and subject matter experts, able to capture expertise and translate complex propositions into clear, credible social narratives.
14. Excellent organisational skills: comfortable managing multiple workstreams simultaneously, maintaining an editorial calendar, and coordinating approvals across stakeholders.
15. Strong copywriting and communication skills (written and verbal), with the ability to adapt tone and messaging for professional decision-maker audiences.
16. Data-literate: able to define KPIs, interpret performance, and apply a test-and-learn approach to improve results over time.
17. Design capability is advantageous: able to create and adapt social assets within brand templates using tools such as Adobe Creatve Suite
Self-starter with strong judgement, attention to detail, and a proactive approach to identifying opportunities and solving problems.
Interview process
1st stage interview - 30 minutes with Content lead via video interview
2nd stage interview - 1hr 30 minutes in office with presentation/task to be delivered
3rd stage interview - 30 minutes with senior leader at CAVU
The Perks
18. 25 days holiday, increasing with service (up to 28)
19. Option to buy up to 10 extra days + 4 flexible bank holidays
20. 10% company pension
21. Annual bonus scheme
22. On-site gym
23. MediCash scheme
24. A range of flexible benefits and discounts, including up to 50% off CAVU products such as Escape Lounges and Airport Parking
25. Rail and retail discounts
26. 2 paid volunteering days per year
27. Access to health & wellbeing events, ID&E activities, and learning opportunities
28. Formal and informal development options, including mentoring programmes and learning grants
29. Enhanced parental leave (T&Cs apply)