A fast-growing health and wellness brand is seeking a visionary Creative / Content Strategist to craft and lead powerful storytelling across every channel. This is a dynamic, hands-on role for a creative leader who lives and breathes ideas, someone who can transform insights into stories that spark emotion, build community, and drive meaningful engagement. You’ll be the creative heartbeat of the brand, shaping their voice, defining their content direction, and leading a talented social and marketing team to deliver campaigns that don’t just perform, but inspire. The ideal candidate combines strategic thinking with bold imagination, has an instinct for cultural relevance, and is passionate about redefining how people experience health, wellness, and food in today’s world. The Role: ● Salary: £60-70,000 ● Working Hours: 40 hours p/w EMI share option scheme. 25 days holiday bank holidays. Hybrid working iPhone and MacBook provided. PureGym & subsidised ClassPass memberships. Monthly team learning sessions and skill development courses. Cash bonus for completing 50 workouts in a quarter. 1 charity day per year. A sports wearable budget. Your duties will encompass a wide range of disciplines and skills, including strategy development, analysis, strategy execution and content creation. The Role Creative Leadership & Strategy Lead the development of a compelling, consistent brand narrative across social, digital, email, app, and experiential marketing channels. Inspire and manage the content and social media team, guiding creative campaigns from concept to execution. Innovate and push creative boundaries, bringing fresh ideas and formats to drive engagement and brand awareness. Translate marketing objectives into story-driven, audience-focused content strategies that deliver measurable results. Content Production & Oversight Oversee the creation of high-quality content including photography, video, motion graphics, copy, and social media assets. Ensure all content aligns with brand tone, visual identity, and strategic objectives. Collaborate with designers, copywriters, and external agencies to produce campaigns that resonate with target audiences. Maintain a content calendar, ensuring campaigns are timely, integrated, and impactful. Campaign Management & Performance Develop, implement, and track multi-channel campaigns to drive customer engagement, acquisition, and retention. Analyse campaign performance, using insights to optimise content and inform future creative strategies. Collaborate with marketing, product, and operations teams to ensure campaigns support business goals and key launches. Innovation & Trends Stay ahead of industry trends, emerging platforms, and new creative approaches to ensure the brand remains cutting-edge and culturally relevant. Test and introduce innovative formats, interactive content, and storytelling techniques to engage and grow audiences. The Person Proven experience crafting and leading multi-channel campaigns, from concept to delivery, ideally within lifestyle, health, or wellness sectors. A natural storyteller with exceptional creative instincts and a deep understanding of how to connect with audiences through content. Strong visual sensibility and ability to brief and collaborate with videographers, designers, and copywriters to bring ideas to life. Strategic thinker with the agility to balance big-picture vision and hands-on execution. Deep curiosity for culture, social trends, and emerging creative formats — always ahead of the curve. Highly creative, innovative, and able to lead a team in developing campaigns that stand out. Videography experience. Hands-on experience with social media, digital marketing, and content production. Strong understanding of content performance, analytics, and optimisation. Excellent communication, leadership, and project management skills. Passionate about health, wellness, food, and community-driven experiences. Your recruiter for this role is Heloise Nangle, Co-Founder at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.