The primary focus of the role of an APM is to engage with the owners/senior leadership team of best in class agencies in the UK that sit in their vertical market to open up dialogue around the challenges they face with new business and develop positive commercial conversations regarding the value of the GO! proposition and how the benefits of membership of the GO! Network can help them overcome those challenges.
Given the GO! commercial model, the role of APM is a new business role which is focused on hitting monthly targets for new annual membership subscriptions. That said, the role of the APM is not a cold call volume approach, it is a consultative role aimed at demonstrating the differentiation of our model (in comparison to other channels and perceived competitors) by clear demonstration of proof of results that annual membership can provide to agency owners/leaders who have the potential to succeed and secure new clients via GO!.
In order to achieve that, the APM must maintain a healthy pipeline of agencies at various stages of the cycle which ultimately result in a consistent conclusion of new agencies joining the GO! Network on a monthly basis.
The Agency Partnerships Team is split across vertical markets based on agency services/skills (Digital Performance, Development, Creative, Comms etc) to maximise the coverage that GO! can achieve in engaging with as many leading agencies as possible.
The key operational stat for an APM is ‘Volume of 1st Stage Introduction Meetings’ i.e. where the APM has effectively engaged with a decision maker in an agency within their vertical and has opened up the conversation regarding their challenges and the potential relevance and value of the GO! model to them.
An APM will manage a 360 sales cycle from target identification, engagement, opportunity creation through to closed won. The agency new membership pipeline is built by specifically targeting agencies who are deemed a great fit for the GO! model based on their ‘best-in-class’ profile, the synergy that exists between both parties and the ability to get ROI from annual membership. The reputation of the business and our proof of concept (i.e. briefs uncovered) dictate that not all agencies will progress to later stage conversations based on our diligence.
Professional
· A clear understanding of the agency space and/or marketing.
· A proven relationship builder who has the ability to control commercial meetings by asking key questions and genuinely listening to the response to form clear actions and next steps.
· A proven capability within consultative new business generation.
· A confidence to engage with senior professional profiles including CEO’s, Founders and Agency Owners.
· Comfortable in building pipelines/activity and maintaining consistency of activity and results over time.
· Used to working with autonomy and trust in their skill sets whilst adhering and closely self-monitoring performance in line with GO! metrics.
· A strong sense of pride and attention to detail across Data/CRM, social media content, internal processes and their personal reputation in their market.
Personality Characteristics
· Highly motivated towards personal and collective goals.
· A positive Self-Starter with a ‘can-do’ attitude.
· Attraction and ‘buy in’ to the GO! #everydaycounts philosophy
· An appetite for learning and continuous improvement.
· Recognises themselves and their outlook in the 6 GO! Values.
REWARD:
· £30,000 basic salary
· Company Pension Scheme
· Mobile Phone Allowance
· Healthcare Plan (once probation has been passed)
· A transparent and engaging bonus structure based on our mutual success model.
· Hybrid Working with flexible working hours complemented by award winning office space.
· Genuine career development within a high growth business model.
· A chance to play a key role in defining GO! and subsidiary services.