Job Description Summary : We are looking for a candidate who is not afraid to think differently to transform the performance of our global demand generation campaigns and grow IFS’ Industrial AI market share. You will be responsible for planning and executing multi-channel demand gen campaigns, optimizing channel mix (digital, email, video, paid social), audience segmentation and performance. This role is fast-paced, and the desired candidate will work closely with our solution marketing, digital centre of excellence, creative and field teams to deliver world class campaigns. Essential Duties and Accountabilities : The candidate will work on a variety of programs within the global campaigns team delivering demand generation for our enterprise software and AI solutions across our customer base and for net new account acquisition. Typical responsibilities will include: Planning and managing cross-channel demand gen campaigns, nurtures and webinars Select and manage channels and tactics, leveraging email, paid social, paid digital, video. Collaborate with internal digital and email centre of excellence teams and agencies to execute and optimize performance. Deliver and test new and innovative approaches to demand gen, driving engagement across our target accounts. Set up X-channel nurtures and personalization. Work with solution marketing to deliver compelling creative and copy for Ads, emails and landing pages Understand and optimize the buyer journey, manage segmentation and audience refinement Manage timescales and budget Leverage AI and martec tools to improve speed and quality; share tips with the team. Analyze, monitor, and report on campaign performance aligned to key metrics. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns.