As CRM Growth Executive, you will deliver best‑in‑class customer engagement across email, push, in‑app, SMS and more, helping to retain customers, increase brand loyalty and grow customer lifetime value.
Responsibilities
* Deliver engaging email, push and multi‑channel campaigns, using segmentation and targeting to reach the right audience with the right message
* Manage end‑to‑end campaign execution – briefing, building, proofing, testing, QA and deployment across devices
* Plan and run A/B testing and optimisation programmes to continuously improve campaign performance
* Ensure all campaigns are compliant with GDPR and PECR requirements
* Analyse customer behaviour to identify key lifecycle moments and trigger communications
* Use creativity and commercial insight to plan campaigns that drive database growth and engagement
* Work with external agencies to execute CRM campaigns to a high standard
* Support CRM KPI setting and develop plans to achieve YOY growth targets
* Grow and activate CRM and loyalty audiences through targeted tactics and campaigns
* Collaborate with digital trading and UX teams to enhance the customer experience across digital channels
Qualifications
* Experience in CRM campaign delivery (email essential; push, app or SMS desirable)
* Familiarity with CRM platforms such as Braze (advantageous, not essential)
* Strong campaign management skills with the ability to deliver high volumes at pace
* Confidence working with stakeholders and managing third‑party agencies
* Analytical mindset with experience using data to drive decisions and optimisation
* Ability to work to tight deadlines in a fast‑paced environment
* Strong communication and collaboration skills across digital and marketing teams
* Good working knowledge of Excel and Microsoft tools
* Proactive approach to identifying risks and opportunities
Benefits
You’ll receive a competitive salary, pension contribution as well as:
* The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
* Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
* Free employee assistance program – mental health, well‑being, financial, and legal support because you matter!
* Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
* Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
* Wagestream – access your wage before payday for when life happens.
* Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
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