This role focuses on developing and executing a targeted social media and marketing strategy to increase class sign-ups and enhance brand awareness for a well-established children's activity provider in South Manchester & Trafford. The successful candidate will be responsible for designing and delivering a focused campaign aimed at engaging local families with children aged 18 months to 8 years old. The position requires on-site presence in Manchester and a deep understanding of effective marketing approaches for children's classes in a competitive market. The goal is to drive measurable growth in class numbers over a 6 to 12-month period.
Deliverables
* Develop and implement a comprehensive social media and marketing strategy tailored to the Manchester region.
* Create engaging content and campaigns to attract and retain the target audience of local families.
* Manage and grow social media channels, ensuring consistent brand messaging and community engagement.
* Monitor campaign performance, analyze data, and adjust strategies to maximize sign-ups and brand reach.
* Collaborate with internal stakeholders to align marketing efforts with business objectives.
* Provide regular progress reports and actionable insights to inform ongoing strategy.
Requirements
* Proven experience in social media management and marketing strategy, ideally within the children's activities or family services sector.
* Strong knowledge of the Manchester area and its local audience demographics.
* Demonstrated ability to design and execute successful campaigns that drive measurable results.
* Excellent content creation, copywriting, and visual communication skills.
* Proficiency with major social media platforms and analytics tools.
* Ability to work on-site in Manchester as required.
* Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
* Creative thinker with a data-driven approach to marketing.
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