With the development of our state-of-the-art facilities in Ballymena and the arrival of BYD, there has never been a more exciting time to join Donnelly Group. We offer excellent career development opportunities, industry-leading pay, and manufacturer-approved training. We are looking for a dynamic, driven Sales Manager to lead the BYD New and Used Car Sales team at our new dealership. The ideal candidate will have a proven track record of delivering results, leading high-performing teams, and ensuring an outstanding customer experience in line with brand standards. This is a hands-on leadership role suited to someone who thrives on driving performance, developing people, and ensuring departmental growth through strong controls and customer focus. About The Role Key Responsibilities: Lead, coach, and motivate the sales team to meet and exceed targets for unit sales, profit per unit, finance, and add-on products. Manage daily operations of the new and used car sales departments. Ensure full compliance with FCA and BYD Financial Services regulations and standards. Maximise profit opportunities in all areas of vehicle sales including finance, insurance, and accessories. Oversee and manage stock levels, ordering, and display. Monitor and analyse KPIs such as conversion rates, enquiry levels, stock turn, and sales pipeline health. Deliver a customer-centric sales process that supports high levels of retention, online reviews, and CSI scores. Conduct regular one-to-ones, team meetings, and performance reviews. Work collaboratively with aftersales and marketing to generate leads and promote brand visibility. What you will need to succeed: Minimum 2 years in a Sales Manager role within a franchised dealership. Strong understanding of F&I processes, new and used car operations, and current FCA compliance. Excellent leadership and people development skills. High level of organisation, attention to detail, and ability to work under pressure. Comfortable using DMS systems, online lead management tools, and manufacturer platforms. Demonstrates a customer-first approach and ability to build rapport and trust quickly. Target-driven and motivated by performance and team success. We can offer: Competitive Salary & OTE Company Car Contributory Pension Life assurance scheme Company Health & Wellbeing package which includes membership of Kingsbridge Hospital Diamond Club 30 days annual leave Cycle to work scheme This is not an exhaustive list of duties and the post holder will be required to undertake any other reasonable duties discussed and directed by the line manager. The company reserves the right to expand the short listing criteria to facilitate the short listing process. Donnelly Group is an equal opportunities employer Required Criteria Strong understanding of F&I processes, new and used car operations, and current FCA compliance. Excellent leadership and people development skills. Comfortable using DMS systems, online lead management tools, and manufacturer platforms. Demonstrates a customer-first approach and ability to build rapport and trust quickly. Minimum 2 years in a Sales Manager role within a franchised dealership Skills Needed Account Management, Managing Sales Partners, Negotiating Skills/Closing techniques, Rapport Building, Client Relationship Management About The Company The Donnelly Group has been synonymous with the motor industry in Northern Ireland since 1947 when Peter Donnelly started a vehicle repair and taxi business in Caledon on the border of Co Tyrone and Armagh. Since then the Donnelly Group has become the largest family-owned automotive company in Northern Ireland. We offer competitive salaries, industry-leading work-life balance, generous holiday allowance, continuous training and development, wide-ranging benefits, and an opportunity to give volunteering time back to the communities within which we serve through the Donnelly Group Foundation. Company Culture Our teams across all our branches get involved with fundraising for our nominated charity partner, through football tournaments, Donnelly Group bake-off events, dragon boat racing, abseiling, cycling events as well as having a Foundation Day; a paid day off, to get involved with community projects. We like to feel that we work hard and play hard. Company Benefits Vacation, Paid time off, Performance bonuses, Paid sick days, Retirement plan and/or pension, Office perks, Employee development programs, Employee discounts, Free parking, Cycle to work, Referral bonus, Competitive salary, Family and friends rates, Long service recognition, Employee Assistance Scheme, Perks Card, Wellbeing Scheme, Work With Charities, Social Opportunities, On the job learning, Progression opportunities, Access to Health & Wellbeing app, Long service awards, Service recognition increases to annual leave, Company employee App Salary Not disclosed Skills: Account Management Managing Sales Partners Negotiating Skills/Closin Rapport Building Client Relationship Manag Benefits: Vacation, Paid time off Performance bonuses Paid sick days Retirement plan and/or pension Office perks Employee development programs