Field Marketing Manager (CJT Activation & Trading)
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Role Overview
As a Field Marketing Manager for the Midlands, you'll be the key contact for store partners in your division, developing and executing local marketing strategies to increase store volume, respond to competitors, and seize new business opportunities across the UK. Your work will involve collaborating with the Stores Strategy & Trading team to plan and implement local marketing activities, including recommending, briefing, proofing, and approving work while monitoring store performance.
You will focus on 'hyper-local' initiatives to raise community awareness and ensure a strong local presence. Supporting store partners, you'll resolve marketing queries, provide comprehensive marketing support, and share insights tailored to each store's needs.
Responsibilities include planning and executing store-level marketing plans in collaboration with regional teams and external agencies, monitoring performance, and developing tactics to defend and grow business. You'll keep an eye on competitor activities and develop strategies to counter threats and leverage opportunities. Supporting community engagement initiatives like 'Own Your Town,' you'll ensure stores are integral to their local communities.
Stakeholder management, attending key meetings, presenting at forums, and working with Business Development on store launches and relocations are also part of your routine. To excel, you should have a solid background in commercial marketing, preferably in retail, with a proven ability to thrive in a fast-paced environment, demonstrate ownership, and deliver impactful results. Strong communication, presentation, collaboration skills, and project management are essential. A valid driving license and willingness to travel, including overnight stays, are required.
This role closes on 30 May 2025, but early applications are encouraged. Apply now to secure your chance to make a difference with Specsavers.
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