Head of Event Marketing
£60,000 - £68,000 + Bonus
Hybrid (2 Days in the office)
London
Leading Membership Association seeks a talented Head of Event Marketing to develop and execute strategic, data-driven marketing campaigns for a portfolio of live B2B events.
Reporting to the Marketing Director, the Head of Event Marketing is a senior role focusing on brand awareness, lead generation, delegate revenue generation, and customer engagement. This role will have two direct reports therefore some management experience would be highly preferable.
Key responsibilities include detailed plans for driving growth in both delegate and sponsorship revenues, developing and implementing cross-channel campaign planning and delivery, managing digital platforms such as websites and social media, creating compelling content, analysing performance data to drive ROI, and fostering relationships with partners and internal teams.
Core responsibilities:
1. Plan and deliver innovative, cross-channel marketing campaigns aligned with business and event objectives, ensuring a consistent brand experience and high quality output across all platforms.
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