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B2b lead & pipeline manager

London
Pipeline manager
Posted: 23h ago
Offer description

Description Intro We offer Hybrid Working (featuring all the essentials - fancy drinks fridge, striped walls and furry friends in abundance) alongside remote working from home, depending on business requirements. Don’t know Dock & Bay? You’re missing out, because we’re great (and humble). Here’s a quick intro: Our founders, Andy (Head Poncho) and Ben (Towel Wizard of Oz), started Dock & Bay back in 2015, after sharing the same struggle of standard towels being too bulky for their backpacks while travelling. It’s a hard knock life, eh? Following some intense brainstorming - that means pulling down a big red curtain and sticking pieces of white paper to it to create our now iconic stripes - D&B’s quick dry, 100% recycled wonders were born. Fast forward 8 years and Dock & Bay have become a certified B Corp, with over 100 products in 8 categories, selling in the UK, Australia, the US, Canada and Europe. Our mission is to make the world brighter, and we need your help (if you fit the job description, obviously). We are on the list of UK’s Best Places to work in the Retail, Best Places to work for Development, Best Places to work for Women AND officially a Sunday Times Best Places to work so you KNOW we’re going to look after you. THE ROLE IN A NUTSHELL Reporting into the Head of Wholesale, the B2B Growth & Pipeline Manager owns Dock & Bay’s wholesale lead engine, CRM infrastructure, and pipeline visibility, sitting at the intersection of Sales and Marketing. This role is responsible for building a predictable, scalable pipeline of qualified B2B opportunities aligned to our tier-led wholesale model (Key, Tier 1, Tier 2, Tier 3), turning lead generation into measurable revenue impact. You’ll oversee everything from inbound and outbound lead generation through to CRM structure, automation, and channel performance, ensuring our wholesale engine is data-led, efficient, and commercially accountable. This is not a generalist marketing role it’s a core commercial function focused on pipeline clarity, automation, and revenue growth. KEY RESPONSIBILITIES (WE’RE GETTING SERIOUS NOW) Lead Generation & Acquisition Own and optimise the wholesale top-of-funnel across all tiers Manage inbound lead capture (website, forms, marketplaces, trade shows) Build and execute structured outbound campaigns aligned to ICP Develop lead scoring models and ensure correct routing within HubSpot Reduce reliance on passive inbound and rep-led acquisition Revenue Cultivation Build and manage retention and nurture workflows for existing accounts Create automated sequences for seasonal drops, reorders, and launches Reactivate dormant accounts through structured win-back campaigns Segment accounts by engagement, spend, and reorder cadence Improve repeat revenue and customer lifetime value CRM & HubSpot Ownership Own CRM hygiene, lifecycle stages, and data architecture Manage workflows, automation logic, and scoring models Ensure accurate attribution across Website, Faire, Direct, and Rep channels Provide clear, data-led insights to the wholesale team Improve forecasting visibility and reporting accuracy Reduce manual sales admin through automation Trade Show & Channel Performance Own trade show ROI logic and lead capture structure Support show selection based on performance data Implement post-show follow-up workflows Track lead-to-PO conversion and overall ROI by show Data & Performance Reporting Report weekly on funnel performance and key metrics Monitor channel-level revenue (Website, Faire, Direct, Rep) Track marketing-influenced revenue contribution Identify highest-performing acquisition channels Build pipeline coverage visibility across tiers Desired experience: 4-5 years’ experience in B2B lead generation, CRM, revenue operations, or growth roles Advanced hands-on experience with HubSpot (workflows, automation, dashboards) Experience managing or reporting on multi-channel revenue streams Strong ownership of data accuracy and reporting integrity Proven ability to build and optimise lead funnels that convert into revenue Experience in wholesale, distribution, or B2B retail environments (preferred) Commercial mindset understands margin, forecasting, and revenue impact Comfortable owning performance metrics and being accountable for results Able to operate autonomously and improve existing systems and processes The perks Firstly, you’ll be joining a glorious team of towel traders, with a shared mission to make the world brighter through colour and saving the planet. Secondly, we have a fully stocked drinks fridge and more salt & vinegar snacks than you can shake a stick at. Thirdly, you’ll be involved in intense discussions, like whether a burger is a sandwich or not (it definitely isn’t). Fourthly, you’ll genuinely feel right at home here, working hard, having fun and actually making a difference. We’re not sure if ‘fifthly’ is a word, so we’ll stop now. Plus, you’ll get other cool things like the Cycle to Work scheme, tech scheme, a wellbeing membership, private health insurance, regular team socials as well as some glorious Dock & Bay products to show off to all of your friends. We’re a certified Great Place to Work and London Living Wage employer, too. Because we know how to look after people. Sound good? If yes, we’ll trade you a CV, and a short cover letter for a chance to join the best brand ever*. *totally unbiased opinion. Diversity Commitment Dock & Bay is an equal opportunity employer and we are committed to creating a diverse & inclusive environment free from any kind of discrimination. We strive to provide all employees with a safe space to thrive, where they can share ideas & opinions regardless of their backgrounds or perspectives. Although we are not perfect, we continue to learn and our commitment to Diversity and Inclusion is a priority. Ultimately, our goal is to be diverse and inclusive at every level of our workforce. We are a welcoming team and encourage you to be yourself so that we can work together to make an impact.

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