Sales Capability Trainer (ONSITE, FREELANCER)
Location: Watford, UK (Onsite – In-person Training)
Type: Contract / Freelance Engagement
Company: Strides
ABOUT THE ROLE
Our Pharma client in UK is seeking an experienced Sales Training Facilitator to deliver an engaging, in-person workshop in Watford focused on Driving Sales Effectively. The facilitator will conduct a dynamic and interactive session, equipping participants with tools, strategies, and confidence to enhance their sales performance and build long-term client relationships.
RESPONSIBILITIES
* Deliver a structured training program covering:
* Utilize models such as AIDA, 4G needs identification, and FAB formula
* Develop and deliver content that includes negotiation skills and effective selling attitudes
* Emphasize building long-term client partnerships over transactional approaches
* Facilitate role plays, discussions, and simulations to maximize engagement
* Ensure participants gain practical, actionable skills to apply in real sales scenarios
* Adapt content delivery based on participant needs and industry context
KEY TAKEAWAYS FROM TRAINING
* Deeper understanding of the sales process and adherence to it
* Importance of mapping products/services to client requirements
* Techniques for prioritizing prospective clients by value and potential
* Skills to identify decision-makers and accelerate sales closures
* Ability to shift focus from transactional selling to strategic partnerships
REQUIREMENTS
* Proven track record in sales training, facilitation, or sales leadership
* Strong grasp of sales frameworks (AIDA, FAB, etc.)
* Excellent communication, presentation, and interpersonal skills
* Ability to engage and inspire diverse groups of participants
* Prior experience in corporate learning & development or consulting preferred
* Commitment to commute to the job location in Watford
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