Ogilvy appoints Deputy CCO for EMEA, new Creative Lead for Ogilvy UK
Laurentino will also serve as Global Creative Lead for Nestlé, one of the agency’s largest and longest-standing global clients; Ogilvy UK’s Chief ECD Jules Chalkley will assume oversight for Ogilvy UK’s creative department.
Laurentino has served as CCO of Ogilvy UK and a member of Ogilvy’s Worldwide Creative Council since 2018, having initially joined Ogilvy UK in 2014 as Global ECD for Unilever. During his tenure, he has worked in close partnership with Jules Chalkley.
Liz Taylor, Global Chief Creative Officer, Ogilvy, said, “Dedé and Jules are a brilliant creative force, and their partnership over the past several years has been instrumental to Ogilvy UK’s creative resurgence. Dedé’s global perspective and award-winning track record make him the perfect choice to partner with Stephan as he continues to drive our creative partnership with Nestlé.”
“Jules’ deep understanding of the UK market, coupled with his passion for creating work that truly connects with people, makes him the ideal leader to continue Ogilvy UK’s creative momentum. Nothing makes me happier than seeing both step into expanded roles within our network where they can truly expand their impact and influence,” Taylor added.
Born in Brazil, Laurentino spent a decade as one of the country’s most awarded art directors before transitioning to copywriting in 2003, quickly earning equal acclaim and accolades. His international career has seen him craft award-winning campaigns for a diverse range of global brands, earning him 43 Cannes Lions, as well as numerous Clios, D&AD and One Show pencils.
Laurentino said, “I’m beyond thrilled to join Stephan and Patou in leading EMEA, a region that has consistently delivered outstanding creative work for Ogilvy. It’s a dream come true. And to continue to work with Nestlé, and so many of their iconic brands, makes me see creative opportunities anywhere I look.”
Chalkley, also one of the most awarded creatives globally, assumes responsibility for Ogilvy UK’s creative product at a time of great momentum for the agency. Since joining, Chalkley has driven culturally relevant and impactful work. Prior to Ogilvy, Chalkley created celebrated campaigns for IKEA, M&S, Land Rover, Virgin Atlantic, Missing Type and Made in the Royal Navy.
Chalkley said, “Ogilvy is a global icon of creativity and London has an incredible new energy. To be a part of that and to lead one of the most creatively diverse communities in the UK and to drive our cultural relevance is a wonderful opportunity.”
Under Laurentino’s and Chalkley’s creative leadership the UK agency also diversified their client portfolio, adding brands such as Molson Coors, Dulux, Pets at Home and Valeo Foods to their roster.
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