We are looking for a proactive and detail-oriented Marketing Operations Executive to support our fast-growing B2B Marketing team.
In this role, you’ll own the day-to-day management of our marketing systems and campaigns, primarily in Hubspot.Your primary responsibilities will include ensuring campaigns are executed smoothly, data is reliable and the lead into Sales is consistent.You’ll be responsible for list management, campaign execution, automation maintenance and performance tracking, helping us deliver measurable impact across the funnel.
Working closely with the Marketing Assistant (Data), Sales Operations and our external Marketing Operations consultant, you’ll ensure the processes, dashboards and reporting frameworks are adopted and maintained.
You’ll be joining a collaborative B2B team that values experimentation, agility and learning.
Key Responsibilities
Manage BAU marketing operations in HubSpot, including lists, workflows, campaigns, landing pages and forms
Maintain and optimise nurture journeys and onboarding automations
Support B2B Marketing team in campaign execution, ensuring timely delivery across territories
Manage audience segmentation and targeting for campaigns
Manage the email campaign calendar and build email campaigns and templates
Monitor and manage day-to-day lead flow to Sales, maintaining agreed SLAs
Run A/B tests on campaigns (emails, forms, landing pages) to optimise performance
Monitor campaign performance, drawing insights from dashboards to guide improvements
Ensure GDPR and data protection compliance across day-to-day campaigns
Support adoption and training across the B2B Marketing team for HubSpot processes
Document marketing operations processes and ensure they are consistently applied
Qualifications and Skills
2+ years experience in marketing operations, demand generation, or digital marketing roles
Hands-on experience with HubSpot (lists, workflows, automation, campaign builds)
Strong organisational skills and attention to detail, able to manage multiple priorities
Analytical mindset, confident using dashboards and campaign data to inform decisions
Knowledge of GDPR and email marketing compliance
Experience with A/B testing and campaign optimisation
Comfortable working cross-functionally with marketing and sales teams
Self-starter with excellent project management and communication skills
To Apply
Please send over your CV and a cover letter outlining how you meet the requirements of the role listed in the Qualifications and Skills section of the job description.
Our Process
Apply > Screening Call > Interview > Recruitment Task > Follow-up Interview > Offer
In return for everything you bring, we can offer you:
A key role in a fast-paced, ambitious and innovating marketing team
The opportunity to shape how data and systems drive performance and growth
Plenty of development and progression opportunities within a thriving digital business
Here’s a couple of the things that make Twinkl a great place to be
* A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
* Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
* From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
* Quarterly company awards programme
* Seasonal events
* Cervical and Prostate screening
* Company sick pay after 3 months of service
* After probation - cycle-to-work scheme
* Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
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