Company Description
Tru Stories is a 360 creative agency specialising in web design, development, Google Ads, meta ads, SEO services, social media management, and PR. Our team of digital nomads across the UK, Europe, and the Middle East is dedicated to driving change toward a greener, more sustainable future. We offer cost-effective and environmentally friendly solutions for small and medium-sized businesses. Our data-driven approach identifies key moments in a client's audience journey to maximise advertising effectiveness.
About the Role
We are looking for a skilled
Freelance Meta Ads Specialist
with at least
3 years of hands-on experience
running campaigns optimised for
purchases
. This role is remote and flexible, ideal for an independent professional who thrives on driving measurable results through Meta advertising.
The role involves monitoring ad performance, analysing data, and making data-driven decisions to enhance campaign efficiency. The specialist will collaborate with the team to align ad strategies with overall marketing goals and ensure client satisfaction.
Key Responsibilities
* Set up and manage Meta (Facebook & Instagram) ad campaigns optimised for
purchases/conversions
.
* Build, test, and optimise funnels including audience targeting, creatives, and budget allocation.
* Implement retargeting strategies (add-to-cart, checkout, engagers, etc.) to maximise ROAS.
* Monitor campaign performance, analyse results, and adjust strategies to improve conversion rates.
* Provide clear reporting on cost per purchase, ROAS, and overall performance.
Requirements
* Minimum of
3 years' proven experience
running Meta campaigns with a focus on
purchase objectives
.
* Strong understanding of Meta Ads Manager, pixel/events setup, and conversion tracking.
* Experience managing multiple campaigns and budgets.
* Ability to work independently and provide proactive recommendations.
* Freelancer / independent contractor only —
no agencies
.
Nice to Have
* Experience with other ad platforms (Google Ads, TikTok) is a plus.
* Familiarity with e-commerce funnels and Shopify/WordPress integrations.
What We Offer
* Remote, flexible work.
* Ongoing freelance collaboration on exciting projects.
* Opportunity to directly impact growth and scale campaigns.
If this sounds like you, please apply to this post or email at - with your portfolio or examples of past Meta ad campaigns you've successfully managed.