Central Employment are working with a leading Technology provider, as they look to appoint a Digital Marketing Executive, reporting into the Marketing Director, with a focus in creating, implementing and executing commercially focused multi-channel campaigns.
We are seeking a results-driven Multi-Channel Digital Marketing Executiv e to support and deliver high-impact B2B lead generation campaigns across multiple digital channels. This role is ideal for a data-led marketer who thrives on generating qualified leads, optimising campaign performance, and contributing directly to pipeline growth.
You will play a key role in planning and executing integrated campaigns that engage target audiences, support sales objectives, and drive measurable ROI.
Key Responsibilities
* Plan, execute, and optimise multi-channel B2B lead generation campaigns across paid, owned, and earned channels
* Develop and deliver integrated campaigns across email, paid media (PPC, paid social), SEO, and content marketing
* Manage campaign budgets and ensure efficient allocation to maximise ROI and cost-per-lead efficiency
* Build and optimise landing pages, forms, and conversion funnels
* Manage paid acquisition channels including Google Ads, LinkedIn Ads, and display networks
* Execute email marketing campaigns and nurture journeys using marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
* Support SEO initiatives including keyword research, on-page optimisation, and content performance
* Coordinate organic and paid social media activity to support lead generation goals
* Track, analyse, and report on campaign performance using tools such as Google Analytics, CRM systems, and marketing platforms
* Monitor key KPIs including CPL, MQLs, SQLs, conversion rates, and pipeline contribution
* Conduct A/B testing across ads, emails, and landing pages to improve performance
* Provide insights and recommendations to continuously improve campaign effectiveness
* Collaborate with content for compelling B2B messaging and assets (whitepapers, case studies, webinars, etc.)
* Ensure consistent brand voice and messaging across all channels
* Work closely with sales teams to align on lead quality, targeting, and follow-up processes
* Maintain and optimise CRM data integrity and lead tracking
* Support lead scoring, segmentation, and nurturing strategies
Key Skills & Experience
* Proven experience in B2B digital marketing with a strong focus on lead generation
* Hands-on experience managing multi-channel campaigns (PPC, paid social, email, SEO, content)
* Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
* Strong analytical skills with the ability to interpret data and optimise performance
* Understanding of the B2B buyer journey and funnel management (MQL → SQL)
* Experience with CRM systems (e.g., Salesforce) and lead management processes
* Excellent copywriting and communication skills
* Highly organised with strong project management abilities
Desirable
* Experience in SaaS, technology, professional services
* Knowledge of ABM strategies
* Familiarity with CRO tools and techniques
* Experience working in a fast-paced, growth-focused environment
KPIs / Success Measures
* Volume and quality of marketing-qualified leads (MQLs)
* Cost per lead (CPL) and campaign ROI
* Conversion rates across funnel stages
* Contribution to sales pipeline and revenue
* Engagement metrics across channels
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