At Bayer Consumer Health, we are seeking a Shopper Marketing Manager to join our team and help us deliver impactful campaigns that resonate with consumers and retailers alike.
Major Tasks
* Create Compelling Campaigns: Develop innovative campaigns that align with shopper and retailer insights, delivering a triple win for Bayer Consumer Health, our customers, and consumers/shoppers.
* Implement Excellence: Apply Omni-channel excellence and shopper activation programs to execute best-in-class initiatives.
* Brand Champion: Act as the external brand champion, building trust and strong partnerships with key customers.
* Lead the Shopper Agenda: Actively participate in Local Category Teams to drive the shopper agenda forward.
* Build Relationships: Foster connections with retailer third-party agencies to enhance planning and execution of activations across brands, channels, and retail environments.
* Develop Solutions: Lead the creation of permanent and temporary equipment, cardboard solutions, and digital assets through collaboration with partner shopper agencies.
* Evaluate Campaigns: Support the evaluation of shopper marketing campaigns, focusing on ROI and KPI targets, and communicate findings across CH UK.
* Optimize Performance: Contribute to the development of stretch plans to improve in-year performance and secure a fair share of voice for shopper marketing activations.
* Track Spend: Oversee a budget of up to £2 million, evaluating expenditures for maximum impact and return.
Who Are You?
* You possess a proven ability to influence individuals and small teams, with strong problem-solving skills.
* External customer experience is desirable, but equivalent internal experience is also valued.
* You have proficiency across Sales, Marketing, and Category Management functions.
* Your experience spans multiple categories and markets within FMCG and OTC environments.
* You have a strong understanding of the UK retail trade.
* You are educated to degree standard or can demonstrate equivalent capabilities.
* Your relationship-building skills are exceptional, with excellent verbal and written presentation and communication abilities.
* You are numerate with keen attention to detail.
* You can leverage market data to craft compelling selling stories and arguments.
* You are full-time available and able to work at the office for at least two days a week (Tuesdays and Wednesdays).
Your Application
Be You at Bayer where you have the opportunity to be part of a culture influencing Health for all and Hunger for none. To achieve our vision we value rewards for all employees with a comprehensive benefits package.
What We Offer
* Competitive compensation package with base salary and annual bonus; individual bonus for high performance
* Mobility benefit
* 28 days annual leave plus bank holidays
* Private healthcare, generous pension scheme and life insurance
* Wellness programs and support
* Employee discount scheme
* State-of-the-art offices
* International career possibilities
* Flexible and hybrid working
* Help with home office equipment
* Volunteering days
* Professional growth through learning and development opportunities
* Inclusive working environment
The best possible work-life balance is supported by a flexible hybrid working model.
Location: United Kingdom : Berkshire : Reading
Division: Consumer Health
Reference Code: 852144
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