Pet Drugs Online Role
IVC Evidensia is the UK and Europe’s leading veterinary care group, made up of over 900 practices and referral hospitals, united by a shared purpose of happier animals, happier owners.
At IVC Evidensia, we believe careers should be built without limits. Our people are supported to make more impact, access more career opportunities, and play an active role in their local and professional communities. Through investment in learning, innovation, and wellbeing, we create environments where our teams can grow in confidence, capability, and fulfilment—at every stage of their career.
Pet Drugs Online is one of the UK’s leading online pet pharmacies and retailers, helping pet owners access trusted medication, healthcare products, and everyday essentials quickly, safely, and conveniently. As part of the IVC Evidensia Group, Pet Drugs Online combines the agility of a growing e‑commerce business with the strength and expertise of a leading veterinary care organisation.
Our teams play a vital role in making pet healthcare more accessible through innovation, operational excellence, and outstanding customer experience.
We’re investing heavily in our digital transformation and looking for a Website Analyst to help elevate our online experience and strengthen our position as the UK’s leading online veterinary marketplace. This role is ideal for someone who loves turning data into insight, improving customer journeys, and shaping e‑commerce performance.
About The Role
You’ll lead our website analytics capability, becoming the expert for insight, customer behaviour, and optimisation. Working closely with the e‑Commerce Manager and teams across product, UX, marketing, and commercial, you’ll build reporting, analyse performance, and identify opportunities to improve engagement and conversion.
Your work will cover the full digital ecosystem including attribution, user behaviour, and integrations with OMS, payment gateways and marketing tools, ensuring decisions are guided by accurate, meaningful data.
What You’ll Be Doing
* Define and communicate KPIs across traffic, engagement and conversion.
* Deliver regular performance reporting for the business.
* Act as a senior point of contact for analytics queries.
* Investigate performance shifts with clear, data‑led insight.
* Conduct deep‑dive analysis using GA4, ContentSquare, Power BI and SQL.
* Build and maintain dashboards and reporting frameworks.
* Ensure accurate data capture via analytics and tag management tools.
* Provide insights to improve conversion and user journeys.
* Support A/B and multivariate testing.
* Apply best practice across change management and documentation.
Additional desirable contributions include campaign tracking, customer journey analysis, sharing best practice, and supporting new analytics tools.
What You’ll Bring
* Expertise in GA4 or similar analytics platforms.
* Strong analytical skills, including advanced Excel/Google Sheets.
* Experience with A/B and multivariate testing tools.
* Clear communication skills across all audiences and stakeholders.
* High attention to detail and commitment to quality.
* Ability to solve complex problems with data‑driven solutions.
Desirable
* Data modelling experience.
* Confident SQL skills with experience with XML, JSON, APIs.
* Hands‑on use of Google Tag Manager or similar tools.
* Basic understanding of HTML/CSS/JS and e‑commerce platforms.
* Familiarity with ERP/OMS/WMS systems.
* Experience working in Agile or Waterfall environments.
What We Offer Our Team
* Healthcare Cash Plan
* Cycle to Work scheme
* Green Cars salary sacrifice scheme
* Voluntary benefits: choose from a range of benefits to suit you
* Discounted staff pet care
* Access to discounts/cashback with hundreds of participating retailers
Diversity, Equality, Inclusion and Belonging
At IVC Evidensia we are committed to Diversity, Equality, Inclusion and Belonging, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long‑term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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