Overview
We are PepsiCo Personalization @ Scale experts, driving Connections Personalization from strategy to implementation. As a Media Strategy/Audience Activation Strategy Expert you will lead comms planning in the area of audience strategy set up and activation, working with a portfolio of great brands in partnership with key European markets. If you are familiar with such terms as personalization @scale and DCO, this is a plus!
Responsibilities
* Support Human-centric media calendar planning in partnership with market media and marketing experts
* Identify Personalization opportunities and build action plan
* Govern over audience building for activation
* Curate personalized media activation deployment in partnership with media buying unit
* Unlock new comms personalization opportunities
Qualifications
* Bachelor’s degree or equivalent experience in media strategy required
* Media Strategy experience for CPG is a plus
* Analytics and Insights experience to create and drive strategy
* Consumer research proficiency
* Strong communication and presentation skills
* Demonstrated computer proficiency: Microsoft suite
* Fluent English required
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