We’re working with a premium consumer brand at an exciting early stage of its direct-to-consumer journey. With a strong product, loyal customer response, and solid operational foundations already in place, the business is now entering its next phase. Focusing on refining performance, understanding its ideal customer, and building a scalable growth engine. This is not about rapid scaling for the sake of it. The priority is getting the fundamentals right. Identifying the right audiences, improving conversion, and creating a consistent, data-led approach to growth. As a Ecommerce Manager, you’ll play a central role in this journey. You’ll take full ownership of day-to-day digital performance, bringing structure to trading, clarity to decision-making, and momentum to testing and optimisation. This role is ideal for someone who enjoys being hands-on, executing campaigns, analysing results, and continuously improving performance. You’ll work closely with senior leadership as a trusted partner, helping to reduce noise, focus on what works, and build confidence in the channels and tactics that will drive future growth. Over time, you’ll move from testing and learning into shaping a more defined, scalable acquisition strategy. Key Responsibilities * Own trading performance: Run weekly performance reviews, identify priorities, and drive actions * Improve conversion: Optimise the Shopify site, diagnose drop-o...