B2B Marketing Manager | AdTech
Hybrid
£60,000
Please note, you must have experience with AdTech / MarTech.
To support their ongoing growth, our client is looking for a Senior Marketing Manager. This pivotal role will bridge commercial operations, product development, and external partnerships. It’s an ideal opportunity for an ambitious and hands-on marketing professional looking to progress toward a Marketing Director role with future team leadership responsibilities.
As the Marketing Manager you will:
* Develop and execute multi-channel B2B marketing campaigns (email, content, digital, events, paid media).
* Own the lead generation funnel: attract, nurture, and convert prospects through data-driven strategies.
* Collaborate closely with the sales team to align on messaging, targets, and campaign success metrics.
* Produce high-quality marketing materials including case studies, whitepapers, landing pages, and presentations.
* Analyse campaign performance and customer insights to inform strategy and optimise results.
* Manage relationships with external agencies and freelancers as needed.
You will need the following skillsets:
* Bachelor’s or Master’s degree in Marketing, Business, or a related field.
* 5+ years of B2B marketing experience, ideally within martech, adtech, or market research sectors.
* Proven expertise in product marketing, event planning, PR, sales enablement materials, and SEO/website initiatives.
* Strong track record of collaborating with external vendors across LinkedIn advertising, public relations, events, and go-to-market content.
* Skilled in budget management and measuring return on investment (ROI).