Global Head of Campaign Marketing
Location: Southampton - Highfield Campus
Department: Global Recruitment, Admissions and Marketing (GRAM)
Pay: £25 - £31 per hour
Working hours: Monday - Friday, core office hours, 1/2 days a week onsite
Contract: 6 months with the view to convert to permanent
We are looking for an exceptional marketing leader to take on the role of Head of Global Campaigns, a pivotal position at the heart of student recruitment and brand strategy. This role is critical to shaping how we engage prospective students worldwide. You will lead the design, delivery and optimisation of integrated, global marketing campaigns, ensuring the brand stands out in an increasingly competitive international landscape and drives sustainable student growth.
Working at senior level within GRAM, you will bring together insight, creativity and performance to deliver campaigns that not only inspire but convert.
The Head of Global Campaigns plays a vital leadership role in:
* Driving global student recruitment success through high-impact, audience-focused campaigns
* Translating strategy into action, aligning brand, recruitment and market positioning
* Ensuring a compelling and consistent global narrative across all channels and markets
* Maximising return on marketing investment through data-led decision making
* Uniting teams and stakeholders, fostering collaboration across academic and professional services
What You'll Be Doing
* Developing and executing integrated global marketing campaigns that enhance brand awareness and drive student recruitment
* Leading campaign strategy, planning and optimisation, ensuring activity is insight-driven and aligned to institutional priorities
* Managing external agencies and creative partners to deliver impactful, competitive campaigns
* Overseeing campaign performance, budgets and ROI, continuously improving effectiveness
* Providing strategic leadership across GRAM, ensuring alignment across channels, audiences and markets
* Building strong relationships with senior stakeholders and influencing at all levels
* Driving innovation, best practice and continuous improvement across campaign activity
What We're Looking For
* Extensive experience delivering multi-channel, global marketing campaigns
* A proven track record of leading teams and delivering measurable results in complex organisations
* Strong expertise in data-led marketing, insight and performance optimisation
* Excellent stakeholder management and influencing skills at senior level
* The ability to balance strategic thinking with operational delivery
* A passion for collaboration, innovation and continuous improvement
* Substantial professional expertise in campaign marketing
Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application.
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