Senior E-Commerce Manager – FMCG, Sports, Lifestyle
£65,000 + Benefits, Cheshunt – office-based
We are partnering with a thriving D2C business that is ambitious. Our client wants to scale into a world-class, high-performing channel that delivers the best digital shopping experience for the community in the UK and beyond. That's where you come in.
The Role
We're looking for a Senior E-Commerce Manager to take full ownership of our D2C channel and accelerate growth across our Shopify site, marketplaces, and social channels. This is a pivotal role where you'll shape our three-year ecommerce strategy, roll up your sleeves to deliver, and ultimately take our brand to the next level.
You'll combine commercial acumen with digital-first execution. From optimising the customer journey and building robust international rollouts, to shaping the product mix and driving ROI through performance marketing – this is a rare opportunity to make a lasting impact in a global sport that's only going one way: up.
What You'll Do
* Own the P&L and growth strategy D2C channels.
* Deliver a 30/60/90-day roadmap, optimising the site experience and digital marketing funnel.
* Manage day-to-day ecommerce operations – from trading decisions to site fixes – ensuring pace and precision.
* Lead traffic acquisition and conversion strategies across PPC, SEO, paid social, affiliates, CRM, and A/B testing.
* Partner with the Product team to curate and optimise the product offering by channel.
* Drive international expansion, ensuring logistics and operations are scalable.
* Report on performance weekly/monthly, using data to shape actionable insights.
* Stay ahead of D2C trends, tools, and AI-driven opportunities – always pushing the boundaries of what's possible.
* Build and mentor a high-performing team, aligned to the strategy.
What We're Looking For
* Proven success scaling a branded D2C business, ideally international (EU/US markets).
* Deep knowledge of Shopify, ecommerce tech integrations, and marketplace management.
* Strong grasp of digital marketing funnels and how to activate them.
* Commercially sharp with the ability to balance strategy and execution.
* Entrepreneurial mindset – structured, data-led, but unafraid to roll up your sleeves.
* Experience in people management, creating a high-performance culture.
* Analytical and Excel-proficient, translating insights into commercial actions.
* A natural collaborator with strong communication skills.
Why Join Us?
This is a career-defining role. You'll have the freedom to shape and grow a category-leading brand in a lifestyle and sport that's rapidly expanding on a global scale. You'll be working in a fast-paced, entrepreneurial culture where your ideas will directly shape our future.
If you're ambitious, brand-driven, and excited by the challenge of building a world-class D2C channel from the ground up – we'd love to hear from you.
Apply now and help us redefine what's possible.