Job Description
Event Sales Manager
Telford Outskirts
Up to £45k DOE
My client is looking to recruit an experienced Event Sales Manager is responsible for leading the commercial sales function for the agency’s events portfolio. This position requires a proactive sales professional with a strong track record in B2B events sales.
Own transport is essential due to location
Key Responsibilities
Sales and Revenue Generation
* Develop and execute sales plans to achieve commercial targets.
* Proactively sell events - awards and conferences.
* Identify and qualify prospective clients through research, outreach, and networking.
* Prepare tailored sales proposals and pitch documents.
Client Relationship Management
* Build and maintain long-term relationships with potential clients.
* Serve as the main point of contact for commercial clients before, during, and after events.
Sales Operations and Reporting
* Manage sales pipeline and activity using the company’s CRM system.
* Maintain accurate records of all leads, conversations, proposals, and outcomes.
* Provide regular reporting on sales performance, pipeline status, and forecasting.
Collaboration and Internal Communication
* Work closely with the marketing team to align on campaigns and promotional activities.
* Collaborate with the events and content teams to develop commercially viable programmes.
* Contribute to post-event reviews and strategic planning for future events.
Person Specification
Essential Skills and Experience
* Minimum 5 years’ experience in B2B sales, preferably within events
* Proven track record in meeting or exceeding sales targets.
* Strong communication and negotiation skills.
* Confident in outbound sales activity, including cold calling and proposal development.
* Experience with CRM system
* Highly organised and able to manage multiple priorities simultaneously.
* Own Transport due to location
Desirable Skills and Experience
* Existing relationships within relevant industries
* Knowledge of the event lifecycle
To apply for this position please contact Sarah Dyehouse at Anderson Scott Solutions