Introduction
The new car market is changing rapidly, driven by factors such as the Zero Emission Vehicle (ZEV) mandate. This presents a pivotal moment for over 800,000 Motability Scheme customers, many with complex needs. An effective contact strategy is crucial to facilitate a seamless and inclusive transition to electric vehicles.
What You'll Be Doing
You will develop and implement top-tier marketing strategies, communications, and campaigns that cover the entire customer lifecycle—from acquisition and onboarding to engagement, renewal, and advocacy. As Marketing Manager, you will lead the creation and execution of customer contact strategies for key segments, utilizing behavioral insights, data, and creativity to influence behavior and achieve measurable results. You will design, refine, and deliver high-performing contact strategies, managing a cross-functional virtual team through strategic direction, stakeholder engagement, and collaboration.
Responsibilities
* Define comprehensive customer marketing plans and develop segment-specific communication strategies to boost conversion, retention, and engagement.
* Design multi-channel contact strategies that influence customer behavior and improve outcomes, based on behavioral science, insights, and customer needs.
* Create marketing plans and positioning tailored to segment-specific requirements.
* Implement multi-channel communications and content across the customer lifecycle, collaborating with channel owners to deploy initiatives effectively.
* Lead a virtual team of specialists, providing strategic guidance and ensuring coordinated delivery.
* Establish and monitor key performance metrics, using data and insights for ongoing optimization.
* Develop test-and-learn approaches, including behavioral experiments and research initiatives.
* Coordinate with various teams to deliver integrated customer initiatives aligned with strategic goals.
* Manage campaign budgets and contribute to budget tracking processes.
* Motivate and support team members to excel in their roles.
* Collaborate with stakeholders, creative teams, and agency partners to ensure campaign success.
Qualifications
The ideal candidate is a customer champion with a focus on digital engagement and marketing personalization, emphasizing behavior change.
This Role Will Suit You If
* You are a creative thinker with an analytical approach.
* You thrive in fast-paced environments, making autonomous decisions.
* You can manage multiple priorities and adapt to change.
* You are inquisitive, curious, and a problem solver.
* You are committed to completing tasks thoroughly.
* You possess excellent communication and interpersonal skills, with confidence to challenge norms.
* You pay close attention to detail and manage time effectively.
* You enjoy teamwork and developing high-performing, matrixed teams.
Minimum Criteria
Candidates must meet all of the following:
* Proven experience in strategic marketing initiatives that drive acquisition, behavior change, engagement, loyalty, or retention.
* Experience in solving complex business or customer needs through marketing.
* Success in developing segmented, personalized marketing campaigns based on insights.
* Strong skills in evaluating and optimizing marketing performance.
* Experience in creating end-to-end marketing strategies across the customer lifecycle.
* Knowledge of behavior change frameworks and behavioral science in marketing.
* Ability to mentor and upskill team members, fostering creativity and innovation.
* Experience leading cross-functional or virtual teams to deliver complex programs.
* Excellent communication skills for engaging with diverse stakeholders.
* Proficiency with BI tools (e.g., Power BI, Tableau, Qlik, Looker, Oracle Analytics).
* Experience working in Agile environments and using Jira.
* Experience managing agency partnerships.
* Strong written and spoken communication skills.
* Experience managing budgets.
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