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Senior digital marketing manager

Hemel Hempstead
Henkel AG & Co. KGaA
Digital marketing manager
Posted: 30 August
Offer description

About this Position

In 2022, Henkel opened a new chapter, merging our consumer business units, Laundry and Home Care and Beauty Care, bringing many iconic brands under one roof. Brands include Schwarzkopf, got2b, LIVE, Dylon Detergent, Bloo, and Colour Catcher. Reporting to the Marketing Director and leading a team of 5, we’re looking for an experienced Digital Marketing Professional to grow our brands.

What you’ll do:

1. Digital marketing strategy, execution, and measurement: Optimize and steer our digital marketing strategy by identifying the right tactics and channels to achieve brand goals and objectives (Display, Social, Web, Search, Digital Shelf, Influencer, and Community).
2. Social and Community management: Lead the development, implementation, and tracking of strategies to build and maintain engaged communities on relevant social media platforms. Manage consumer engagement across all channels and platforms (email, phone, social, review platforms) in alignment with R&D and Legal.
3. Agency management: Steer and manage digital agencies to maximize performance.
4. Digital innovation: Stay updated with digital innovations, determine relevance for Henkel’s brands, and apply a test-and-learn approach to develop our digital ecosystem.
5. Stakeholder management: Collaborate with internal and external stakeholders to accelerate digitalization and upskill the organization. Position the UK as a Digital Centre of Expertise by sharing best practices locally and globally.
6. Team management: Lead, coach, and develop a team of 5 (including 2 Digital Activation Managers, 1 Community & Social Manager, and 2 graduates).
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